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Welcome to spooky season

by Jack O'Lantern on Oct.07, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

The smell of pumpkin spice is in the air, which means it’s about time to bust out the costumes, stock up on some candy and carve a pumpkin or two. If you need a little inspiration, look no further than these spooky Search and Maps trends we collected.

Pumpkin to Search about

Whether you plan on spending the day watching Halloween classics or trick-or-treating in a clever costume, we’ve got Search trends to give you some ideas. (Be sure to also check out our annual Frightgeist for the most-searched Halloween costumes across the U.S.)

Most-searched Halloween movies over the past week in the U.S.

  1. Halloween (1978)
  2. Friday the 13th
  3. Hocus Pocus
  4. A Nightmare on Elm Street
  5. Halloweentown

Already seen these? Grab the popcorn (or the candy corn) and virtually explore the filming locations of your favorite cult classics on Google Earth.

Moving on to costumes! Picking the right outfit — whether it’s just for you, a group or your furry friend — is important. Here are the costume searches that have been trending this week in the U.S.

Trending Halloween costumes:

  1. Squid Game
  2. Gorilla
  3. Britney Spears
  4. Carnage
  5. Venom

Trending couples costumes:

  1. Trixie and Timmy Turner
  2. Bonnie and Clyde
  3. Skid and Pump
  4. Mr. and Mrs. Smith
  5. Cosmo and Wanda

Trending dog costumes:

  1. Squid Game
  2. Race car
  3. Vampire
  4. Donkey
  5. Lobster

If you still aren’t sure what to wear, you can ask Google Assistant for some last-minute costume ideas, too. Just say "Hey Google, what should I be for Halloween?”

Maybe you’d prefer to boo-rowse aisles IRL without a crowd. We checked the most popular times on Google Maps to visit costume shops across the U.S. and found they’re at their busiest on Saturday and Sunday around 2 p.m., and least busy before 2 p.m. on Monday and Tuesday.

But, beware! Last-minute shoppers might be in for a scare. Google Maps searches for costume stores in the U.S. peaked on Halloween day last year — nearly doubling from the week before, and nearly tripling from October 10th. So get your costume and accessory shopping done early for the best chance of finding what you’re looking for.

For those interested in refreshments or snacks to follow all that trick-or-treating, you can see which Halloween drinks are being searched for by state. And of course, everyone has to know what their state prefers: candy corn or M&Ms?

Map of the United States showing what the uniquely searched Halloween drinks trends are per state.
Map of the United States showing what the most searched Halloween candy is per state, with Candy Corn being the most searched in the majority of states.

What unlocks a haunted house? A spoo-key

Of course, Halloween isn’t only about get-togethers and candy — some of us enjoy a little scare. Head over to the Google Maps guide to Halloween and check out Local Guide Kimbra Kasch's favorite spooky spots. And Kimbra should know: She grew up in a haunted house in Portland, Oregon!

Google Maps’ guide also has plenty of other places to discover for the fall festivities, so be sure to take a look.

Picture of grey Nest doorbell with spooky skeleton shadow.

Boooooos there?

Change up your Nest Doorbell ringtone to our “Halloween” theme to greet your guests with Halloween-inspired ghoulish ringtones which include an evil laugh, skeleton dance, ghost, howling werewolf, cackling witch and more. Ringtones are available globally on the Nest Doorbell (battery) and Nest Doorbell (wired), formally known as Nest Hello, through October 31, 2021.

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Ready for a gourd time? Google Maps guide to Halloween

by Jacques Lantern on Oct.07, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Where are my ghouls at? With Halloween coming, it’s time to carve out some time for fall fun. We’ve rounded up top searched destinations for spooky haunts, pumpkin patches and corn mazes across the U.S. that you’re sure to die for!

Go big or gourd home

Autumn leaves and pumpkins please? On Google Maps, there’s a 375% increase in pumpkin-related searches between September and October — with the most popular search being “pumpkin patch,” which increased nearly 470%. So whether you’re looking to spice up your fall decor or carve the spookiest jack-o-lantern, here’s some of the top-searched spots to find the best pick of the pumpkin patch.

Here are some of the top-searched pumpkin patches on Google Maps in the U.S.:

Boo-ya! Halloween haunt spots

If you got it, haunt it! Pumpkin patches aren’t the only frequented destinations during Halloween season. Nationally, searches for corn mazes increase 270% between September and October, and haunted house searches spike more than 500%.

Check out these top-searched destinations for spooky season activities on Google Maps in the U.S.:

Spook-tacular recommendations

Local Guide Kimbra Kasch knows haunted houses well — especially since she grew up in one in Portland, Oregon! Today, she combines her affinity for the paranormal and her writing talents to share detailed reviews of spooky spots and ghost tours on Google Maps. Check out the video below to learn how Kimbra shares information about her favorite haunted houses, and join her for a haunted tour around Portland — we know we’re dying to!

A video about Google Maps Local Guide Kimbra Kasch, who explores and reviews haunted houses
10:25

Here are Local Guide Kimbra’s top five favorite haunted places in the U.S.:

  1. Ecola State Parkin Cannon Beach, Oregon. From the shore, you can see “Terrible Tilly '' which is the nickname for Tillamook Rock Lighthouse. It’s said to be haunted because it’s seen so many shipwrecks on its rugged coastline. Bonus: Part of the Goonies was filmed here!
  2. Bachelor’s Grove Cemeteryin Midlothian, Illinois. Some people consider this the most haunted cemetery in the world. If you’re looking for a scary spot in the middle of the woods where you can search for spirits, visit Bachelor’s Grove Cemetery. When Kimbra visited she felt a cold chill run through her body.
  3. Cedar Grove Cemeteryin Notre Dame, Indiana. This cemetery is across the parking lot from Notre Dame University’s bookstore and is supposedly haunted by a student who died on the stairs of one of the resident halls.
  4. City Methodist Churchin Gary, Indiana. Similar to the haunted churches across old Europe, the City Church in Gary, Indiana was once a spectacular structure but it has long since been abandoned and forgotten.
  5. The Pfister Hotelin Milwaukee, Wisconsin. This hotel is famous for where Jeffrey Dahmer, a serial killer, picked up some of his victims. Kimbra had a ‘strange experience’ while visiting this haunted site.

Maybe this fall you want to trick or treat yourself to a night in. We can help with that, too! Dive into more spooky Search trends here — included top-searched costumes, movies and how you can virtually explore the filming locations of cult classics on Google Earth.

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3 new ways to navigate more sustainably with Maps

by Russell Dicker on Oct.06, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Vehicles on the road account for over 75% of transportation CO2 emissions and are one of the largest contributors of greenhouse gasses worldwide, according to the International Energy Agency. Today at our Sustainable with Google event, we’re announcing three new Google Maps updates to help lower these emissions and provide people with greener choices when getting from A to B.

Eco-friendly routing: now live

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Giving you more sustainable choices with Google

by Sundar Pichai on Oct.06, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Climate change is no longer a distant threat — it’s increasingly local and personal. Around the world, wildfires, flooding and other extreme weather continue to affect our health, our economies and our future together on our planet. We need urgent and meaningful solutions to address this pressing challenge. That’s why last year we committed to bold action to run our data centers and campuses on 24/7 carbon-free energy by 2030.

Companies aren’t the only ones asking what more we can do to help the planet — increasingly people are asking themselves those questions, too. So today we’re sharing several new ways people can use Google’s products to make sustainable choices. Among them, we’re introducing new features to book flights or purchase appliances that have lower carbon footprints, a Nest program to support clean energy from home, and eco-friendly routing on Google Maps — which is rolling out today. And when people come to Google Search with questions about climate change, we’ll show authoritative information from sources like the United Nations, in addition to the existing news sources that we currently raise up in the carousel. It’s all part of our goal to help one billion people make more sustainable choices by 2022.

You can now see carbon emissions per seat for every flight in Google Flights.

Travel and shop more sustainably

We’re adding new features to help make decisions about travel — from what flights to book to where to stay. Launching globally today, we’re bringing carbon emissions information to Google Flights. You’ll be able to see associated carbon emissions per seat for every flight, and quickly find lower-carbon options. And when you search for hotels, you’ll see information on their sustainability efforts, from waste reduction and water conservation measures to whether they’re Green Key or EarthCheck certified.

We’re also helping people make more sustainable choices when they shop, starting with home appliances. When you search for energy-intensive products like furnaces, dishwashers or water heaters, suggestions in the Shopping tab will help narrow your search to cost-effective and sustainable options.

Supporting clean energy from home

For over a decade, Nest thermostats have helped people save energy at home. Today we are taking these efforts a step further with a new service called Nest Renew. Using a feature called Energy Shift, compatible Nest thermostats can help users automatically shift electricity usage for heating and cooling to times when energy is cleaner or less expensive. For those who want to do more to help support the growth of clean energy, we will offer a paid subscription option, Renew Premium, that will match your fossil fuel electricity at home with high-quality renewable energy credits generated from the same projects in Google's energy portfolio.

Getting around more sustainably

Traveling by car is one of the more carbon-intensive choices people make on a daily basis. Starting today in the U.S., and in Europe in 2022, Google Maps will let you choose the most fuel-efficient route if it isn’t already the fastest one. We estimate that this could save over one million tons of carbon emissions per year — the equivalent of removing over 200,000 cars from the road — and save you money by reducing fuel consumption.

You can choose the most eco-friendly route in Google Maps.

We're also working to make sure the cars that remain on the road are eco-friendly. On Search, we're making it easier to see hybrid and electric vehicle options, compare them against gas-powered models, and find rebates so you know the true cost before you buy. These features will start to roll out in the U.S. this year, with more to come in 2022.

Of course, the most sustainable choice often doesn't involve a car at all. That’s why we’re introducing lite navigation for cyclists on Maps, and making it simpler to find bikes and scooter shares in over 300 cities around the world.

AI for more efficient traffic lights

Illustration of an intersection showing cars, a stoplight and roadways.

Early research indicates that AI can help cities make their traffic lights more efficient, making every route more eco-friendly no matter the car.

At the same time, we’re finding ways to make routes more efficient, across an entire city, with early research into using artificial intelligence to optimize the efficiency of traffic lights. We’ve been piloting this research in Israel to predict traffic conditions and improve the timing of when traffic lights change. So far, we are seeing a 10-20% reduction in fuel consumption and delay time at intersections. We’re excited to expand these pilots to Rio de Janeiro and beyond.

Cleanest cloud in the industry

We’re also helping business customers like Whirlpool, Etsy, HSBC, Unilever and Salesforce develop new solutions for the specific climate change challenges they face, and benefit from the cleanest cloud in the industry. We recently launched tools to help businesses choose cleaner regions to locate their Google Cloud resources. And next week at Google Cloud Next ‘21, we’ll announce more ways every company can choose to be more sustainable.

More sustainable with Google

In all these efforts, our goal is to make the sustainable choice an easier choice. At the individual level, these choices may seem small, but when people have the tools to make them at scale, they equal big improvements. We’ll need nothing less to avert the worst consequences of climate change, and we’ll continue to find ways our products can help.

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Te ofrecemos más opciones sustentables con Google

by Sundar Pichai on Oct.06, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

El cambio climático ya no es una amenaza lejana, sino algo cada vez más local y personal. En todo el mundo, los incendios forestales, las inundaciones y otras condiciones climáticas afectan nuestra salud, nuestras economías y nuestro futuro juntos en el planeta. Necesitamos soluciones urgentes y significativas para abordar este desafío apremiante. Es por eso que el año pasado nos comprometimos a alcanzar, para el año 2030, el ambicioso objetivo de operar nuestros campus y centros de datos con energía libre de carbono de forma permanente.

Las empresas no son las únicas que se preguntan qué más podemos hacer para ayudar al planeta; cada vez más, las personas también se hacen esas preguntas. Por eso, hoy compartimos varias maneras nuevas en las que las personas pueden usar los productos de Google para tomar decisiones sustentables. Entre ellas, presentamos nuevas funciones para reservar vuelos o comprar electrodomésticos que tienen una huella de carbono más baja, un programa de Nest para apoyar la energía limpia en el hogar y nuevas rutas ecológicas en Google Maps, que comienzan a implementarse hoy. Y cuando las personas acudan a la Búsqueda de Google con preguntas sobre el cambio climático, mostraremos información fidedigna de fuentes como las Naciones Unidas, además de las fuentes de noticias existentes que actualmente presentamos en los resultados. Estos esfuerzos forman parte de nuestro objetivo de ayudar a mil millones de personas a tomar decisiones más sustentables para 2022.

Ahora se podrán ver las emisiones de carbono por asiento para cada vuelo en Google Flights.

Viaja y compra de manera más sustentable

Estamos agregando nuevas herramientas para ayudar a tomar decisiones sobre viajes: desde qué vuelos reservar hasta dónde hospedarse. Con un lanzamiento global, ahora incluímos información sobre emisiones de carbono en Google Flights. Podrás ver las emisiones de carbono asociadas por asiento a cada vuelo y encontrar al instante opciones con menos emisiones. Y cuando busques hoteles, verás información sobre los esfuerzos de sustentabilidad, desde la reducción de desechos y las medidas de conservación del agua hasta las certificaciones Green Key o EarthCheck obtenidas.

También ayudamos a las personas a tomar decisiones más sustentables cuando compran, comenzando por los electrodomésticos. Cuando busques productos que consuman mucha energía, como hornos, lavavajillas o calentadores de agua, las sugerencias en la pestaña Compras te ayudarán a limitar la búsqueda a opciones rentables y sustentables.

Apoyando la energía limpia en el hogar

Desde hace más de una década, los termostatos Nest ayudan a ahorrar energía en casa. Hoy damos un paso más conun nuevo servicio llamado Nest Renew. Con una función llamada Energy Shift, los termostatos Nest compatibles pueden ayudar a los usuarios a cambiar automáticamente el uso de electricidad para calefacción y enfriamiento a los momentos en los que la energía es más limpia o menos costosa. Para aquellos que quieran ayudar más a apoyar el crecimiento de la energía limpia, ofrecemos una opción de suscripción paga, Renew Premium, que igualará el consumo estimado de electricidad de combustibles fósiles de los usuarios en el hogar con créditos de energía renovable generados a partir de plantas solares y eólicas de EE.UU.

Nos movemos con mayor sustentabilidad

Viajar en auto es una de las decisiones con mayor generación de carbono que las personas toman a diario. A partir de hoy en EE.UU., y en Europa en 2022, Google Maps te permitirá elegir la ruta con menor cantidad de emisiones de carbono, en el caso que no sea la ruta más rápida. Estimamos que esto podría ahorrar más de un millón de toneladas de emisiones de carbono por año, el equivalente a retirar más de 200,000 automóviles de la carretera, además de permitir a los usuarios ahorrar dinero gracias a la reducción del consumo de combustible.

Puedes escoger la ruta con menor emisiones de carbono en Google Maps.

También estamos trabajando para asegurarnos que los autos que permanezcan en la carretera sean ecológicos. En la Búsqueda de Google, estamos haciendo que sea más sencillo ver las opciones de vehículos híbridos y eléctricos, compararlas con los modelos a gasolina y encontrar descuentos para que sepas el costo real antes de comprar. Estas funciones se lanzarán en EE.UU. este año, y habrá más en 2022.

Por supuesto que, a menudo, la opción más sustentable simplemente no involucra al automóvil. Es por eso que presentamos funciones de navegación más sencillas para los ciclistas en Maps y facilitamos la búsqueda de bicicletas y scooters compartidos en más de 300 ciudades de todo el mundo.

Inteligencia artificial para semáforos más eficientes

Las primeras investigaciones indican que la inteligencia artificial puede ayudar a las ciudades a hacer que sus semáforos sean más eficientes haciendo que cada ruta sea más ecológica, sin importar el medio de transporte.

Las primeras investigaciones indican que la inteligencia artificial puede ayudar a las ciudades a hacer que sus semáforos sean más eficientes haciendo que cada ruta sea más ecológica, sin importar el medio de transporte.

Al mismo tiempo, buscamos formas de hacer que las rutas sean más eficientes en toda una ciudad, con investigaciones iniciales donde se utiliza inteligencia artificial para optimizar la eficiencia de los semáforos. Pusimos a prueba esta investigación en Israel para predecir las condiciones de tráfico y mejorar los tiempos en los que cambian las luces de los semáforos, y observamos una reducción de entre el 10% y el 20% en el combustible y el tiempo de demora en las intersecciones. Nos entusiasma el potencial de estas pruebas y estamos en conversaciones para expandirnos a Río de Janeiro y otras ciudades.

La nube más limpia de la industria

Aparte de a los individuos, ayudamos a clientes empresariales como Whirlpool, Etsy, HSBC, Unilever y Salesforce a desarrollar nuevas soluciones en función de los desafíos específicos del cambio climático que enfrentan, de modo que puedan beneficiarse con la nube más limpia de la industria. Hace poco, lanzamos herramientas para ayudar a las empresas a elegir regiones más limpias donde ubicar sus recursos de Google Cloud. Y la próxima semana, en Google Cloud Next '21, anunciaremos más formas en las que cada empresa puede construir un futuro más sustentable.

Más sustentabilidad con Google

En todos estos esfuerzos, nuestro objetivo es hacer que la opción sustentable sea una elección más fácil. En el nivel individual, estas opciones pueden parecer pequeñas, pero cuando las multiplicas en todos nuestros productos, equivalen a grandes mejoras. Necesitaremos eso y más para prevenir las peores consecuencias del cambio climático. Seguiremos trabajando para generar formas en las que nuestros productos puedan ayudar.

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