My Google Map Blog

More than a billion people turn to Google Maps to navigate and explore the world and their communities. And thanks to the hundreds of millions people who contribute information to Google Maps each year—like the best takeaway dish to order at a local restaurant or a photo of a nearby park’s new open hours—people can get local recommendations and up-to-date information about where to go and what to do. We’re now making it easier to uncover community-powered updates and recommendations in Google Maps.   

Last year we announced a Google Maps pilot feature that allowed people to follow select Local Guides, the everyday people who are passionate about sharing their experiences on Google Maps. It was exciting to see many of the Local Guides we invited in our initial pilot opt in and participate. Equally exciting was the interest we saw from many Google Maps users who began following top Local Guides to receive helpful recommendations about the places around them.

Today we’re expanding this feature and beginning to roll it out globally. If a Google Maps user has shared photos, reviews or lists publicly, you can now follow them and get their recommendations, advice and updates delivered to your Updates tab in Google Maps. So the next time you find someone sharing helpful photos of takeout menus, handy lists of your city's most spacious parks or inspiring photos of local shops and services, you can keep up-to-date on all of their recommendations. 

There will also be new topic filters on Google Maps profiles, so you can see the topics and places people share about the most, like pizza, brunch, camping and parks. Whether they’re a coffee enthusiast documenting every last latte, or a hometown expert reviewing all things Perth or Phoenix, you can follow other Google Maps users with public profiles to get helpful recommendations about the places around you.

Control your Google Maps experience and profile

People want to be in control of their digital footprint. That’s why we’ve built in settings so you can easily manage and personalize your Google Maps profile. As always, everyone has the option to show (or not show) their reviews, photos and posts on their public Maps profile. To become followable in Google Maps, an eligible user can go to their profile and follow a simple process. And users who are followable on Google Maps can make their profile restricted. With a restricted profile, you approve new followers before they can see contributions on your profile. 

Want to share your personality on your Google Maps profile? Create a short tagline that sparks a sense of adventure. Or simply drop in a pasta emoji if there are no words to describe how much you love Italian food.

It’s people’s personal recommendations and access to reliable, local information that make Google Maps a helpful tool in your pocket. Now all of that is easier to find and follow.

While working as an Entrepreneur-in-residence at Google from 2014 to 2016, I traveled across the country to help enhance the online presence of hundreds of Black-owned businesses. As a Black woman, entrepreneur and Googler, supporting Black-owned businesses and Black founders is my passion.

Over the past few months, we’ve seen a surge in online searches for Black-owned businesses. It’s been inspiring to witness so many people look for ways to invest in the Black community. Now, we’re announcing three new ways to help support Black business owners. 

Starting today, merchants in the U.S. with a verified Business Profile on Google can add a Black-owned business attribute to their profile, making it easier for customers to find and support them. As part of our $300 million commitment to support underrepresented entrepreneurs, we’re also integrating the attribute into the digital skills training programs we offer Black business owners through Grow with Google Digital Coaches. And through Google for Startups Accelerator for Black Founders, we’re starting our work with the first cohort of 12 startups. 

Making Search and Maps more inclusive

With this attribute, our goal is to make Search and Maps more inclusive and help support Black-owned businesses when they need it most. 

“Everyone who comes into this store is welcome,” says Janet Jones, founder and co-owner of the Detroit-based Source Booksellers. “For us, being Black-owned means serving the community we’re in.” 

By adding the attribute, people using Google Search and Maps can see Source Booksellers is Black-owned, and easily extend their support by purchasing one of their products, leaving a great review and sharing their Business Profile with others looking for their next book. 

To help get the word out about the new Black-owned attribute, we’ve partnered with the U.S. Black Chambers, Inc. (USBC). With 145 Black Chambers of Commerce and 326,000 members across the country, USBC provides leadership and advocacy to empower Black business owners through resources and initiatives. Together, Google and USBC will provide training for Black-owned businesses to enhance their presence on Google through the use of digital tools like Google My Business and Google Analytics. Our hope is that by partnering with USBC, we can help more businesses connect with their community and customers.

Reaching more businesses with digital skills training

We’re also adding the Black-owned business attribute to the training curriculum offered through the Grow with Google Digital Coaches program. Since 2017, Digital Coaches have offered free mentorship, networking, and workshop opportunities to Black and Latinx businesses in 11 cities across the U.S., including Atlanta, Chicago and Detroit. And the program is growing: Last month, we announced an expansion to Birmingham, Alabama, Memphis, Tennessee and Cleveland, Ohio, as well as a commitment to train more than 50,000 Black owned small businesses. 

Introducing the first class of Google for Startups Accelerator for Black Founders

Through Google for Startups, we’re also expanding ways to support Black entrepreneurs who are using technology to address so many of today’s biggest challenges. Today, we’re announcing the inaugural class of the Google for Startups Accelerator for Black Founders with 12 high potential Seed to Series A tech startups based in the U.S. 

The class includes entrepreneurs like Guy Assad, founder of Clerkie, a business designed to help Americans get out of debt. It also includes Melvin Hine, founder of Upswing, which is dedicated to improving the online education system, and Ashley Edwards, founder of MindRight Health which provides digital mental health services for young people. Starting next month, these 12 founders will receive training and support from Google and industry experts on technical challenges, business growth, and outside investment opportunities to help them reach the next level.

In my current role as the Head of Google for Startups in the U.S., I have the privilege of continuing to work with Black entrepreneurs. Today’s updates are a part of our company-wide effort to support Black-owned businesses through products and meaningful partnerships. It’s my hope that this attribute and Google’s tools and training can serve as additional resources for Black-owned businesses and the people who support them.