My Google Map Blog

Archive for April, 2020

Street View is helping this tour guide stay in business

by Katie Malczyk on Apr.24, 2020, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

On March 24, government restrictions due to COVID-19 went into effect across the United Kingdom. With nonessential businesses forced to close, public gatherings banned, and most people required to stay at home, these regulations instantly transformed daily life. They also presented a serious threat to Katie Wignall’s business: Katie makes her living as a tour guide, showing curious visitors the highlights of London.

But instead of trying to simply wait out the crisis, Katie looked to technology for a solution to creatively keep her business going. We chatted with her to find out how she’s successfully managed to take her walking tours virtual.

Beaver statues on London's Oxford Street

One of the beaver statues on Oxford Street

Describe your business, Look Up London.

I provide walking tours all over London for public and private groups. I’m a Blue Badge Tourist Guide, which is the top accreditation for tourist guides in the UK. We do two years of training, pass 11 exams, and we’re the only guides that can take you inside the Tower of London and Westminster Abbey.

Look Up London started originally as a blog and social media channels, where I shared quirkier bits of London history. The name is all about spotting the little details in the architecture around you, to tell the story of why something looks the way it does. For example, on Oxford Street, which is famous for its shopping, there's a building decorated with sculptures of beavers. They're a clue to the fact it used to be a hat factory—slightly gruesome, but a detail that is so often missed by passersby!

How has your business been impacted by COVID-19 and the government restrictions?

I’ve had to shut down, basically. I can’t go out; we’re not able to meet up in groups to deliver the normal tours. All of the work I had booked going into the summer—the busiest time—has just been cancelled or postponed. Literally overnight there was no work at all. 

Katie Wignall giving a tour of London's Guildhall

Katie giving a tour of the Guildhall

What gave you the idea for virtual tours?

It was actually a suggestion from a follower on Instagram who asked, “Is there a way you could do virtual tours?” I started out by going out myself and having my husband film me on London streets, but then as the situation escalated, we weren’t allowed outside.

So then I thought I’d experiment with Google Street View. If I couldn’t go outside, I could offer people the next best thing, through a screen. I was already using Street View a lot for my work—it’s really good for my research. I love the feature where you can go back in time. It’s not possible for every location, but for a lot of central London, you can select a place in Google Maps for desktop, drag the Street View pegman into the picture and click on the clock in the top left corner to explore imagery from the past. You can see where buildings have been demolished and what used to be standing where.

So now, every Monday, Wednesday and Friday at 2 PM London time, I use Street View to give a virtual tour on Instagram Live. And for anyone who can’t make that time, I post the recordings on my website. They’re all free, and if people enjoy them, they can make a donation.

What’s been the response?

People have been so lovely. From the comments, I think it’s been very helpful for people in lockdown, who maybe are older and can’t get out of the house as often, or people who’ve had to leave London and are feeling homesick. Lots have messaged me to say it’s made them feel like they’ve been outside. They’ve really learned something new and taken their minds off the situation for twenty minutes or so.

Any advantages to using Street View compared to being there in person?

The great thing about Street View is that you can hop about—you can jump a mile down the road and people don’t have to get on a bus or actually walk, so you can cover a lot of ground.

And then there’s that feature to go back in time and see things how they appeared years ago, back to 2008. On a normal tour, you can show pictures and give people an idea, but if people are on Street View and feel like they’re standing in a space and seeing the changes right there, it’s a different experience.

One example, on my Aldgate tour, is a garden space that has been relandscaped. The garden looks beautiful now, but three years ago you could see the cobbles of Victorian London. And those cobbles happen to have been the site of the murder of Catherine Eddowes, who was a victim of Jack the Ripper. That was an evocative thing to be able to show.

Any advice for other small business owners who are trying to figure out how to adapt right now?

I think you have to do the thing that you enjoy doing. I don’t think I’d be able to do these three times a week if I didn’t enjoy them. If you have something that you want to share, there’s no reason you shouldn’t do that. Technology has made everything so accessible, and if you care about something, chances are others care about that as well.

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Explore new sites, relive old hikes for National Park Week

by Molly on Apr.22, 2020, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Every year, I try to visit a new National Park, or at least start planning my trip to one. That’s a little more difficult right now, but given that it’s National Park Week, I decided to try and keep with my tradition by using Google tools to satisfy my wanderlust.


Explore new places and parks

This year, I’m heading to g.co/nationalparks, a Google Arts & Culture project developed in collaboration with National Park Service that takes you on guided tours narrated by park rangers from the Kenai Fjords, Hawai'i Volcanoes, Carlsbad Caverns, Bryce Canyon and Dry Tortugas. I can also visit historical sites that I’ve never been to before, like Eleanor Roosevelt’s woodsy home in Hyde Park, New York or Thomas Edison’s camping sites (which, to me, look a little more like glamping). There are more than 100 Street View historical tours to choose from, and collections that let you discover Native American craft work or fossils from archeological digs. 

Afterward, I’ll take an in-depth tour of some of the National Parks of the United States and wander through a few of the most-loved ones recommended by our community of Local Guides in two popular Google Earth Voyager stories. I plan on rounding out the week with a new YouTube series from the Google Earth team that travels to National Parks across the country, literally “zooming” you into places like Elephant Hill in Canyonlands National Park and Kanarraville Falls in Zion National Park. There’s even a new Global National Parks quiz to test your geo-knowledge.

Video showing a tour of Utah's National Parks.

All of these things help an outdoor enthusiast who’s stuck inside (for the time being) to find unknown landscapes or get inspiration for their next trip. Perhaps for the most well-traveled out there, they’re a way to remember a favorite adventure. 

Or revisit old favorites

Before I venture into the unknown, I decided to take a trip down memory lane (or rather, memory trail), and re-experience some of my favorite hikes in National Parks with the help of Google Street View, and anyone can join me—starting with Bright Angel Trail in the Grand Canyon. Saving the uphill journey for the second half of a hike is something my legs will never forget, but it remains one of my favorite National Parks memories. And thanks to Street View, I can recreate the journey … with fewer water breaks, probably.

I can also make my way up Garfield Peak in Crater Lake National Park (which I hiked during a camping trip where I first met my husband) and make as many nostalgic pit stops along the way as I want.

And last summer, my family and I all vacationed in Acadia National Park. Now that we can’t physically see one another, I’m even more grateful we went. One of my favorite memories was hiking along the park’s easternmost edge, the Great Head Trail, with my husband and meeting my family on Sand Beach, a journey I’m happily retaking via Street View … and maybe on our weekly family video call, we’ll all “hike” it together.

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Explore new sites, relive old hikes for National Park Week

by Molly on Apr.22, 2020, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Every year, I try to visit a new National Park, or at least start planning my trip to one. That’s a little more difficult right now, but given that it’s National Park Week, I decided to try and keep with my tradition by using Google tools to satisfy my wanderlust.


Explore new places and parks

This year, I’m heading to g.co/nationalparks, a Google Arts & Culture project developed in collaboration with National Park Service that takes you on guided tours narrated by park rangers from the Kenai Fjords, Hawai'i Volcanoes, Carlsbad Caverns, Bryce Canyon and Dry Tortugas. I can also visit historical sites that I’ve never been to before, like Eleanor Roosevelt’s woodsy home in Hyde Park, New York or Thomas Edison’s camping sites (which, to me, look a little more like glamping). There are more than 100 Street View historical tours to choose from, and collections that let you discover Native American craft work or fossils from archeological digs. 

Afterward, I’ll take an in-depth tour of some of the National Parks of the United States and wander through a few of the most-loved ones recommended by our community of Local Guides in two popular Google Earth Voyager stories. I plan on rounding out the week with a new YouTube series from the Google Earth team that travels to National Parks across the country, literally “zooming” you into places like Elephant Hill in Canyonlands National Park and Kanarraville Falls in Zion National Park. There’s even a new Global National Parks quiz to test your geo-knowledge.

Video showing a tour of Utah's National Parks.

All of these things help an outdoor enthusiast who’s stuck inside (for the time being) to find unknown landscapes or get inspiration for their next trip. Perhaps for the most well-traveled out there, they’re a way to remember a favorite adventure. 

Or revisit old favorites

Before I venture into the unknown, I decided to take a trip down memory lane (or rather, memory trail), and re-experience some of my favorite hikes in National Parks with the help of Google Street View, and anyone can join me—starting with Bright Angel Trail in the Grand Canyon. Saving the uphill journey for the second half of a hike is something my legs will never forget, but it remains one of my favorite National Parks memories. And thanks to Street View, I can recreate the journey … with fewer water breaks, probably.

I can also make my way up Garfield Peak in Crater Lake National Park (which I hiked during a camping trip where I first met my husband) and make as many nostalgic pit stops along the way as I want.

And last summer, my family and I all vacationed in Acadia National Park. Now that we can’t physically see one another, I’m even more grateful we went. One of my favorite memories was hiking along the park’s easternmost edge, the Great Head Trail, with my husband and meeting my family on Sand Beach, a journey I’m happily retaking via Street View … and maybe on our weekly family video call, we’ll all “hike” it together.

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