My Google Map Blog

Tag: Small Business

Google’s new tools help businesses during COVID-19

by Jen Fitzpatrick on May.27, 2020, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Running a business requires a whole lot of ingenuity and perseverance. It’s those same qualities that are helping local businesses adapt, and even thrive, in today’s new normal. To adjust, business owners are increasingly turning to digital tools. According to a newly released report by the Connected Commerce Council, nearly one in three small business owners said that without digital tools they would have had to close all or parts of their business.

We’ve rolled out new features to help businesses get the support they need, adapt their operations, and quickly update customers about their latest changes.

Let people know how they can help 

We’ve seen firsthand in Google Search and Maps the impact that COVID-19 has had on small businesses and how they connect with their customers. People across the world are looking for ways to continue supporting corner bookstores, local watering holes, beloved dance studios and other businesses that give their neighborhoods character—even if it’s from a distance. 

To help local businesses share how their communities can support them during COVID-19, we recently began allowing merchants in six countries to add support links for donations and gift cards to their Business Profiles on Google. Starting today, we’re rolling support links out to merchants in an additional 18 countries such as Italy, Spain and Japan. We’ve partnered with PayPal and GoFundMe for donations. For gift cards, merchants can link directly to the relevant page on their website or to their gift card offerings with one of our eligible partners, which includes Square, Toast, Clover and Vagaro.

People around the world are looking to help—with global search interest in "how to help small businesses" reaching an all-time high in March 2020, increasing more than 700 percent since February. To help connect them with nearby businesses in need, we’ve made it possible for people to look up their favorite local businesses by name to see if they’ve added donation or gift card links to their Business Profile. And in the coming weeks, people will also be able to use Search and Maps to find all of the nearby businesses that are asking for support. 

Support Links Search

People can now look up their favorite local businesses to see if they have donation or gift card links on their Business Profile

Transition to online services with ease 

Merchants who normally provided in-person services are now pivoting to connect with their customers virtually—from yoga studios offering online classes to salons hosting virtual hair styling classes. We’re making it easier for customers to discover online classes and book virtual appointments with these new features:

  • Get discovered:Merchants who are verified on Google My Business will soon be able to add attributes like “online classes,” “online appointments,” or “online estimates” to their Business Profiles to let people know how they’re operating. Today merchants can add one of these attributes using Google My Business, and in the coming weeks it’ll be visible on merchants’ Business Profiles in Search and Maps. 

  • Online service bookings directly on Google:We’re expanding Reserve with Google to help merchants offer easy appointment bookings for online services so customers can quickly find available times, book a slot, and add it to their Google Calendar—all directly from a merchant’s Business Profile. Millions of people have already booked in-person appointments with salons, restaurants and other businesses thanks to integrations from over 100 Reserve with Google partners. We’re now expanding this to include bookings for online services, starting with partners like Booksy, Regis, WellnessLiving, and Zooty. Merchants working with one of these partners can offer online bookings directly on Google and share details with customers about how to pay and join the meeting using their preferred video platform.

Online Class Booking

 Merchants can offer easy appointment bookings for online services. 

Keep everyone in the know with the latest business information

Sometimes it’s not as simple as “open” and “closed.” Since the beginning of the pandemic, we’ve added new tools to help merchants keep customers informed about how and when they’re operating. 

Across all business verticals, we launched the ability to mark their business as temporarily closed, as well as reopen when they’re ready to open their doors. We also added secondary hours and COVID-19 posts so merchants can communicate important information about their operations directly in Google Search and Maps. Since March, we’ve seen more than 1 million businesses share COVID-19 posts, with millions of clicks to merchants’ websites every week as consumers look for more information.

With many people unable to enjoy meals inside their favorite restaurants, demand for food delivery and takeout has skyrocketed. In response, we’ve added more third-party ordering providers, so people everywhere can order delivery and takeout from an additional 25,000 restaurants directly on Google. To give merchants even more control, we’ll soon be making it easier for food merchants to indicate their preferred online ordering partners on their Business Profiles. 

Today people are deciding where to grab food not only based on the menu, but also on how easy it is to pick up safely. We added attributes like “curbside pickup,” “no contact delivery,” and “dine-in” so that restaurants could easily share these important details on their Business Profiles in Search and Maps. Since March, more than 3 million restaurants have added or edited their dining attributes. Some restaurateurs are even ditching dining areas for good. To support all types of food merchants, virtual kitchens can now verify their businesses on Google My Business. 

We know that every day during this pandemic can be drastically different—and for small business owners, there can be a lot of uncertainty. While we can’t control what each day looks like, our goal is to continue helping businesses communicate the latest with consumers across the world. 

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Helping businesses capture their identity with Google My Business

by Amir Fish on Jun.21, 2019, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Since launching Google My Business five years ago, we’ve helped more than 150 million local businesses connect with people who are looking for them online. Today, when people search for businesses, they’re on the hunt for something more specific--like “late night restaurants near Washington Square Park” or “rooftop happy hour with great cocktails.” And they’re  looking to get more things done--whether that’s booking, a reservation, or asking what products a store offers. 

We’ve evolved Google My Business to better meet these needs--from redesigned, easier-to-use mobile apps to making restaurant reservations directly from Google. Today, we’re rolling out more features to help businesses make their Profiles as unique as they are and as descriptive as the queries that get customers there.  

  • Attract people with welcome offers: Did someone say deal? We’ve found that more than half of online customers are looking for an offer or discount.  Starting today, businesses can reward customers who follow their business on Google with welcome offers , turning happy first time customers into loyal, repeat ones.

Welcome Offers

You can receive a Welcome Offer by following some of your favorite businesses on Maps

  • Find businesses quicker with short names and URLs:Business owners can now claim a short name and URL for their business. With this URL, businesses can easily refer customers back to their Profile - to catch up on latest updates, to make a booking or to write a review after a visit. In the coming months, people will also be able to search short names in Maps.  

  • Show personality with cover photos: Businesses can easily set their preferred profile cover photo, putting their best foot forward.

  • Identify companies with more prominent logos:Businesses have an additional branding opportunity with the logo feature. Those that have completed their core information (phone number, hours, etc) will have their logo displayed at the top right-hand side of their profile.

  • Get visual with photo displays:Photos uploaded by a business will appear instantly and prominently on a new dynamic module on the Profile. Photo captions, which are coming, will let businesses tell the stories behind the pictures. 

  • Create offline materials:We’re also launching a website where businesses can easily download and order custom assets for their place--like stickers--to help promote bookings on the profile, adding reviews and customer following.

Busiiness Profile

The new features can help a Business Profile be as descriptive as possible.

Finally, we want to recognize those businesses that consistently deliver a great experience for people. We’ll be highlighting the top five percent of businesses in a particular category with the “Local Favorite” designation. To help people easily find and engage with these businesses, we’re also creating digital and physical badges of honors. Stay tuned for more details on these recognition categories coming later this summer.

More descriptive profiles not only help consumers quickly find the business that best suits their needs, but also help businesses stand out and express what is unique about them. We’re excited to keep improving Maps and Search for everyone, and help businesses succeed on Google. 

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