My Google Map Blog

Tag: maps

Welcome to spooky season

by Jack O'Lantern on Oct.07, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

The smell of pumpkin spice is in the air, which means it’s about time to bust out the costumes, stock up on some candy and carve a pumpkin or two. If you need a little inspiration, look no further than these spooky Search and Maps trends we collected.

Pumpkin to Search about

Whether you plan on spending the day watching Halloween classics or trick-or-treating in a clever costume, we’ve got Search trends to give you some ideas. (Be sure to also check out our annual Frightgeist for the most-searched Halloween costumes across the U.S.)

Most-searched Halloween movies over the past week in the U.S.

  1. Halloween (1978)
  2. Friday the 13th
  3. Hocus Pocus
  4. A Nightmare on Elm Street
  5. Halloweentown

Already seen these? Grab the popcorn (or the candy corn) and virtually explore the filming locations of your favorite cult classics on Google Earth.

Moving on to costumes! Picking the right outfit — whether it’s just for you, a group or your furry friend — is important. Here are the costume searches that have been trending this week in the U.S.

Trending Halloween costumes:

  1. Squid Game
  2. Gorilla
  3. Britney Spears
  4. Carnage
  5. Venom

Trending couples costumes:

  1. Trixie and Timmy Turner
  2. Bonnie and Clyde
  3. Skid and Pump
  4. Mr. and Mrs. Smith
  5. Cosmo and Wanda

Trending dog costumes:

  1. Squid Game
  2. Race car
  3. Vampire
  4. Donkey
  5. Lobster

If you still aren’t sure what to wear, you can ask Google Assistant for some last-minute costume ideas, too. Just say "Hey Google, what should I be for Halloween?”

Maybe you’d prefer to boo-rowse aisles IRL without a crowd. We checked the most popular times on Google Maps to visit costume shops across the U.S. and found they’re at their busiest on Saturday and Sunday around 2 p.m., and least busy before 2 p.m. on Monday and Tuesday.

But, beware! Last-minute shoppers might be in for a scare. Google Maps searches for costume stores in the U.S. peaked on Halloween day last year — nearly doubling from the week before, and nearly tripling from October 10th. So get your costume and accessory shopping done early for the best chance of finding what you’re looking for.

For those interested in refreshments or snacks to follow all that trick-or-treating, you can see which Halloween drinks are being searched for by state. And of course, everyone has to know what their state prefers: candy corn or M&Ms?

Map of the United States showing what the uniquely searched Halloween drinks trends are per state.
Map of the United States showing what the most searched Halloween candy is per state, with Candy Corn being the most searched in the majority of states.

What unlocks a haunted house? A spoo-key

Of course, Halloween isn’t only about get-togethers and candy — some of us enjoy a little scare. Head over to the Google Maps guide to Halloween and check out Local Guide Kimbra Kasch's favorite spooky spots. And Kimbra should know: She grew up in a haunted house in Portland, Oregon!

Google Maps’ guide also has plenty of other places to discover for the fall festivities, so be sure to take a look.

Picture of grey Nest doorbell with spooky skeleton shadow.

Boooooos there?

Change up your Nest Doorbell ringtone to our “Halloween” theme to greet your guests with Halloween-inspired ghoulish ringtones which include an evil laugh, skeleton dance, ghost, howling werewolf, cackling witch and more. Ringtones are available globally on the Nest Doorbell (battery) and Nest Doorbell (wired), formally known as Nest Hello, through October 31, 2021.

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Ready for a gourd time? Google Maps guide to Halloween

by Jacques Lantern on Oct.07, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Where are my ghouls at? With Halloween coming, it’s time to carve out some time for fall fun. We’ve rounded up top searched destinations for spooky haunts, pumpkin patches and corn mazes across the U.S. that you’re sure to die for!

Go big or gourd home

Autumn leaves and pumpkins please? On Google Maps, there’s a 375% increase in pumpkin-related searches between September and October — with the most popular search being “pumpkin patch,” which increased nearly 470%. So whether you’re looking to spice up your fall decor or carve the spookiest jack-o-lantern, here’s some of the top-searched spots to find the best pick of the pumpkin patch.

Here are some of the top-searched pumpkin patches on Google Maps in the U.S.:

Boo-ya! Halloween haunt spots

If you got it, haunt it! Pumpkin patches aren’t the only frequented destinations during Halloween season. Nationally, searches for corn mazes increase 270% between September and October, and haunted house searches spike more than 500%.

Check out these top-searched destinations for spooky season activities on Google Maps in the U.S.:

Spook-tacular recommendations

Local Guide Kimbra Kasch knows haunted houses well — especially since she grew up in one in Portland, Oregon! Today, she combines her affinity for the paranormal and her writing talents to share detailed reviews of spooky spots and ghost tours on Google Maps. Check out the video below to learn how Kimbra shares information about her favorite haunted houses, and join her for a haunted tour around Portland — we know we’re dying to!

A video about Google Maps Local Guide Kimbra Kasch, who explores and reviews haunted houses
10:25

Here are Local Guide Kimbra’s top five favorite haunted places in the U.S.:

  1. Ecola State Parkin Cannon Beach, Oregon. From the shore, you can see “Terrible Tilly '' which is the nickname for Tillamook Rock Lighthouse. It’s said to be haunted because it’s seen so many shipwrecks on its rugged coastline. Bonus: Part of the Goonies was filmed here!
  2. Bachelor’s Grove Cemeteryin Midlothian, Illinois. Some people consider this the most haunted cemetery in the world. If you’re looking for a scary spot in the middle of the woods where you can search for spirits, visit Bachelor’s Grove Cemetery. When Kimbra visited she felt a cold chill run through her body.
  3. Cedar Grove Cemeteryin Notre Dame, Indiana. This cemetery is across the parking lot from Notre Dame University’s bookstore and is supposedly haunted by a student who died on the stairs of one of the resident halls.
  4. City Methodist Churchin Gary, Indiana. Similar to the haunted churches across old Europe, the City Church in Gary, Indiana was once a spectacular structure but it has long since been abandoned and forgotten.
  5. The Pfister Hotelin Milwaukee, Wisconsin. This hotel is famous for where Jeffrey Dahmer, a serial killer, picked up some of his victims. Kimbra had a ‘strange experience’ while visiting this haunted site.

Maybe this fall you want to trick or treat yourself to a night in. We can help with that, too! Dive into more spooky Search trends here — included top-searched costumes, movies and how you can virtually explore the filming locations of cult classics on Google Earth.

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3 new ways to navigate more sustainably with Maps

by Russell Dicker on Oct.06, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Vehicles on the road account for over 75% of transportation CO2 emissions and are one of the largest contributors of greenhouse gasses worldwide, according to the International Energy Agency. Today at our Sustainable with Google event, we’re announcing three new Google Maps updates to help lower these emissions and provide people with greener choices when getting from A to B.

Eco-friendly routing: now live

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Giving you more sustainable choices with Google

by Sundar Pichai on Oct.06, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Climate change is no longer a distant threat — it’s increasingly local and personal. Around the world, wildfires, flooding and other extreme weather continue to affect our health, our economies and our future together on our planet. We need urgent and meaningful solutions to address this pressing challenge. That’s why last year we committed to bold action to run our data centers and campuses on 24/7 carbon-free energy by 2030.

Companies aren’t the only ones asking what more we can do to help the planet — increasingly people are asking themselves those questions, too. So today we’re sharing several new ways people can use Google’s products to make sustainable choices. Among them, we’re introducing new features to book flights or purchase appliances that have lower carbon footprints, a Nest program to support clean energy from home, and eco-friendly routing on Google Maps — which is rolling out today. And when people come to Google Search with questions about climate change, we’ll show authoritative information from sources like the United Nations, in addition to the existing news sources that we currently raise up in the carousel. It’s all part of our goal to help one billion people make more sustainable choices by 2022.

You can now see carbon emissions per seat for every flight in Google Flights.

Travel and shop more sustainably

We’re adding new features to help make decisions about travel — from what flights to book to where to stay. Launching globally today, we’re bringing carbon emissions information to Google Flights. You’ll be able to see associated carbon emissions per seat for every flight, and quickly find lower-carbon options. And when you search for hotels, you’ll see information on their sustainability efforts, from waste reduction and water conservation measures to whether they’re Green Key or EarthCheck certified.

We’re also helping people make more sustainable choices when they shop, starting with home appliances. When you search for energy-intensive products like furnaces, dishwashers or water heaters, suggestions in the Shopping tab will help narrow your search to cost-effective and sustainable options.

Supporting clean energy from home

For over a decade, Nest thermostats have helped people save energy at home. Today we are taking these efforts a step further with a new service called Nest Renew. Using a feature called Energy Shift, compatible Nest thermostats can help users automatically shift electricity usage for heating and cooling to times when energy is cleaner or less expensive. For those who want to do more to help support the growth of clean energy, we will offer a paid subscription option, Renew Premium, that will match your fossil fuel electricity at home with high-quality renewable energy credits generated from the same projects in Google's energy portfolio.

Getting around more sustainably

Traveling by car is one of the more carbon-intensive choices people make on a daily basis. Starting today in the U.S., and in Europe in 2022, Google Maps will let you choose the most fuel-efficient route if it isn’t already the fastest one. We estimate that this could save over one million tons of carbon emissions per year — the equivalent of removing over 200,000 cars from the road — and save you money by reducing fuel consumption.

You can choose the most eco-friendly route in Google Maps.

We're also working to make sure the cars that remain on the road are eco-friendly. On Search, we're making it easier to see hybrid and electric vehicle options, compare them against gas-powered models, and find rebates so you know the true cost before you buy. These features will start to roll out in the U.S. this year, with more to come in 2022.

Of course, the most sustainable choice often doesn't involve a car at all. That’s why we’re introducing lite navigation for cyclists on Maps, and making it simpler to find bikes and scooter shares in over 300 cities around the world.

AI for more efficient traffic lights

Illustration of an intersection showing cars, a stoplight and roadways.

Early research indicates that AI can help cities make their traffic lights more efficient, making every route more eco-friendly no matter the car.

At the same time, we’re finding ways to make routes more efficient, across an entire city, with early research into using artificial intelligence to optimize the efficiency of traffic lights. We’ve been piloting this research in Israel to predict traffic conditions and improve the timing of when traffic lights change. So far, we are seeing a 10-20% reduction in fuel consumption and delay time at intersections. We’re excited to expand these pilots to Rio de Janeiro and beyond.

Cleanest cloud in the industry

We’re also helping business customers like Whirlpool, Etsy, HSBC, Unilever and Salesforce develop new solutions for the specific climate change challenges they face, and benefit from the cleanest cloud in the industry. We recently launched tools to help businesses choose cleaner regions to locate their Google Cloud resources. And next week at Google Cloud Next ‘21, we’ll announce more ways every company can choose to be more sustainable.

More sustainable with Google

In all these efforts, our goal is to make the sustainable choice an easier choice. At the individual level, these choices may seem small, but when people have the tools to make them at scale, they equal big improvements. We’ll need nothing less to avert the worst consequences of climate change, and we’ll continue to find ways our products can help.

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Te ofrecemos más opciones sustentables con Google

by Sundar Pichai on Oct.06, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

El cambio climático ya no es una amenaza lejana, sino algo cada vez más local y personal. En todo el mundo, los incendios forestales, las inundaciones y otras condiciones climáticas afectan nuestra salud, nuestras economías y nuestro futuro juntos en el planeta. Necesitamos soluciones urgentes y significativas para abordar este desafío apremiante. Es por eso que el año pasado nos comprometimos a alcanzar, para el año 2030, el ambicioso objetivo de operar nuestros campus y centros de datos con energía libre de carbono de forma permanente.

Las empresas no son las únicas que se preguntan qué más podemos hacer para ayudar al planeta; cada vez más, las personas también se hacen esas preguntas. Por eso, hoy compartimos varias maneras nuevas en las que las personas pueden usar los productos de Google para tomar decisiones sustentables. Entre ellas, presentamos nuevas funciones para reservar vuelos o comprar electrodomésticos que tienen una huella de carbono más baja, un programa de Nest para apoyar la energía limpia en el hogar y nuevas rutas ecológicas en Google Maps, que comienzan a implementarse hoy. Y cuando las personas acudan a la Búsqueda de Google con preguntas sobre el cambio climático, mostraremos información fidedigna de fuentes como las Naciones Unidas, además de las fuentes de noticias existentes que actualmente presentamos en los resultados. Estos esfuerzos forman parte de nuestro objetivo de ayudar a mil millones de personas a tomar decisiones más sustentables para 2022.

Ahora se podrán ver las emisiones de carbono por asiento para cada vuelo en Google Flights.

Viaja y compra de manera más sustentable

Estamos agregando nuevas herramientas para ayudar a tomar decisiones sobre viajes: desde qué vuelos reservar hasta dónde hospedarse. Con un lanzamiento global, ahora incluímos información sobre emisiones de carbono en Google Flights. Podrás ver las emisiones de carbono asociadas por asiento a cada vuelo y encontrar al instante opciones con menos emisiones. Y cuando busques hoteles, verás información sobre los esfuerzos de sustentabilidad, desde la reducción de desechos y las medidas de conservación del agua hasta las certificaciones Green Key o EarthCheck obtenidas.

También ayudamos a las personas a tomar decisiones más sustentables cuando compran, comenzando por los electrodomésticos. Cuando busques productos que consuman mucha energía, como hornos, lavavajillas o calentadores de agua, las sugerencias en la pestaña Compras te ayudarán a limitar la búsqueda a opciones rentables y sustentables.

Apoyando la energía limpia en el hogar

Desde hace más de una década, los termostatos Nest ayudan a ahorrar energía en casa. Hoy damos un paso más conun nuevo servicio llamado Nest Renew. Con una función llamada Energy Shift, los termostatos Nest compatibles pueden ayudar a los usuarios a cambiar automáticamente el uso de electricidad para calefacción y enfriamiento a los momentos en los que la energía es más limpia o menos costosa. Para aquellos que quieran ayudar más a apoyar el crecimiento de la energía limpia, ofrecemos una opción de suscripción paga, Renew Premium, que igualará el consumo estimado de electricidad de combustibles fósiles de los usuarios en el hogar con créditos de energía renovable generados a partir de plantas solares y eólicas de EE.UU.

Nos movemos con mayor sustentabilidad

Viajar en auto es una de las decisiones con mayor generación de carbono que las personas toman a diario. A partir de hoy en EE.UU., y en Europa en 2022, Google Maps te permitirá elegir la ruta con menor cantidad de emisiones de carbono, en el caso que no sea la ruta más rápida. Estimamos que esto podría ahorrar más de un millón de toneladas de emisiones de carbono por año, el equivalente a retirar más de 200,000 automóviles de la carretera, además de permitir a los usuarios ahorrar dinero gracias a la reducción del consumo de combustible.

Puedes escoger la ruta con menor emisiones de carbono en Google Maps.

También estamos trabajando para asegurarnos que los autos que permanezcan en la carretera sean ecológicos. En la Búsqueda de Google, estamos haciendo que sea más sencillo ver las opciones de vehículos híbridos y eléctricos, compararlas con los modelos a gasolina y encontrar descuentos para que sepas el costo real antes de comprar. Estas funciones se lanzarán en EE.UU. este año, y habrá más en 2022.

Por supuesto que, a menudo, la opción más sustentable simplemente no involucra al automóvil. Es por eso que presentamos funciones de navegación más sencillas para los ciclistas en Maps y facilitamos la búsqueda de bicicletas y scooters compartidos en más de 300 ciudades de todo el mundo.

Inteligencia artificial para semáforos más eficientes

Las primeras investigaciones indican que la inteligencia artificial puede ayudar a las ciudades a hacer que sus semáforos sean más eficientes haciendo que cada ruta sea más ecológica, sin importar el medio de transporte.

Las primeras investigaciones indican que la inteligencia artificial puede ayudar a las ciudades a hacer que sus semáforos sean más eficientes haciendo que cada ruta sea más ecológica, sin importar el medio de transporte.

Al mismo tiempo, buscamos formas de hacer que las rutas sean más eficientes en toda una ciudad, con investigaciones iniciales donde se utiliza inteligencia artificial para optimizar la eficiencia de los semáforos. Pusimos a prueba esta investigación en Israel para predecir las condiciones de tráfico y mejorar los tiempos en los que cambian las luces de los semáforos, y observamos una reducción de entre el 10% y el 20% en el combustible y el tiempo de demora en las intersecciones. Nos entusiasma el potencial de estas pruebas y estamos en conversaciones para expandirnos a Río de Janeiro y otras ciudades.

La nube más limpia de la industria

Aparte de a los individuos, ayudamos a clientes empresariales como Whirlpool, Etsy, HSBC, Unilever y Salesforce a desarrollar nuevas soluciones en función de los desafíos específicos del cambio climático que enfrentan, de modo que puedan beneficiarse con la nube más limpia de la industria. Hace poco, lanzamos herramientas para ayudar a las empresas a elegir regiones más limpias donde ubicar sus recursos de Google Cloud. Y la próxima semana, en Google Cloud Next '21, anunciaremos más formas en las que cada empresa puede construir un futuro más sustentable.

Más sustentabilidad con Google

En todos estos esfuerzos, nuestro objetivo es hacer que la opción sustentable sea una elección más fácil. En el nivel individual, estas opciones pueden parecer pequeñas, pero cuando las multiplicas en todos nuestros productos, equivalen a grandes mejoras. Necesitaremos eso y más para prevenir las peores consecuencias del cambio climático. Seguiremos trabajando para generar formas en las que nuestros productos puedan ayudar.

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How 5 cities plan to use Tree Canopy to fight climate change

by Ruth Alcantara on Sep.30, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Planting trees in cities helps provide shade, lower temperatures and contribute to cleaner air — all of which are huge benefits when it comes to adapting to the effects of climate change. That’s why we’re expanding our Environmental Insights Explorer Tree Canopy insights to more than 100 cities around the world next year, helping local governments fight climate change. We chatted with city officials in Los Angeles, Louisville, Chicago, Austin and Miami to learn more about how they plan to use Tree Canopy insights to build thriving, sustainable cities in 2021 and beyond.

Los Angeles

An image showing tree canopy coverage in Los Angeles

Tree canopy coverage in Los Angeles

Los Angeles was the first city to pilot Tree Canopy Insights. Since then it’s become an essential part of the city’s goal to increase tree canopy coverage by 50% by 2028 in areas of the city with the highest need. The city is working to plant 90,000 trees this year, and Tree Canopy Insights helps them prioritize which neighborhoods need tree shade the most.Rachel Malarich, Los Angeles’ City Forest Officer, and her team use Tree Canopy Insights alongside their inventory system to look at canopy acreage projections, current canopy cover and temperatures. The land use types within the tool allows them to consider the type of outreach needed and opportunities that exist in a given neighborhood. Most importantly, it helps Rachel and her team know which program initiatives are working and which aren’t.

“Tree Canopy Insights’ ability to give us timely feedback allows me to have data to make arguments for changes to the City's policies and procedures, as well as  potentially see the impact of different outreach activities going forward.” - Rachel Malarich, Los Angeles City Forest Officer

Louisville


An image showing tree canopy coverage in Louisville

Tree canopy coverage in Louisville

Similar to other cities, Louisville officials found that monitoring tree coverage on their own was hugely expensive and time intensive. Sometimes it took years to get the accurate, up-to-date data needed to make decisions. 

With Tree Canopy Insights, they’ve been able to glean actionable insights about tree cover faster. In just a few weeks, they’ve pinpointed that the west side of town was losing tree shade at an unprecedented rate and jump started a plan to plant more trees in the area. 

“Planting trees is one of the simplest ways we can reduce the impacts and slow the progress of climate change on our city. With support from Google’s Tree Canopy Insights, Louisville can enhance its ongoing surveillance of hot spots and heat islands and understand the impact of land use and development patterns on tree canopy coverage.“ – Louisville Mayor Greg Fischer

Austin

An image showing tree canopy coverage in Austin

Tree canopy coverage in Austin

Austin’s summers are hot with the heat regularly reaching over 90 degrees. Using Tree Canopy Insights, Marc Coudert, an environmental program manager for the city, noticed a troubling trend: ambient temperatures were higher in the eastern part of the city, known as the Eastern Crescent. With these insights, Marc and the City’s forestry team developed Austin’s Community Tree Priority Map and doubled down on planting trees in neighborhoods in the Eastern Crescent to make sure there was equitable tree canopy coverage across the city. 

“At the city of Austin, we’re committed to making data-backed decisions that bring equity to all of our communities. Google’s Tree Canopy Insights empowers us to do exactly that.” - Austin Mayor Steve Adler

Chicago

An image showing tree canopy coverage in Chicago

Tree canopy coverage in Chicago

Chicago’s Department of Public Health understands that planting trees is an essential part of promoting health and racial equity. After all, a lack of trees can be associated with chronic diseases like asthma, heart disease and mental health conditions. With Tree Canopy Insights, the department discovered that their hottest neighborhoods are often also the most disadvantaged — making these communities extremely vulnerable. With the use of this tool, the City of Chicago is committed to focusing their tree planting efforts specifically on these high-risk areas. 

"Trees not only provide our city with shade, green spaces and beauty, but they are also precious resources that produce clean air — making them key to shaping our sustainable future. Through this partnership with Google, our sustainability and public health teams will have access to real-time insights on our tree coverage that will inform how we develop and execute our equitable approach to building a better Chicago landscape. I look forward to seeing how this technology uses our city's natural resources to benefit all of our residents."  - Chicago Mayor Lori E. Lightfoot.

Miami

An image showing tree canopy coverage in Miami

Tree canopy coverage in Miami

Miami gets over 60 inches of rain per year, leading to potentially devastating effects from flooding and infrastructure damage. To address this, the city recently launched their Stormwater Master Plan. The multi-year initiative has already resulted in over 4,000 trees planted, translating to an additional 400,000 gallons of water absorption capacity per day. Moving forward, the city plans to use Tree Canopy Insights to evolve and improve this plan.

“Google’s Tree Canopy Insights is going to help us build on the progress of our Stormwater Master Plan in smarter, more effective ways. We believe that every city needs to be a “tech city,” and leveraging Google’s AI capabilities to improve every Miamians quality of life is exactly what I mean by that.” – Miami Mayor Francis Suarez

If you’re part of a local government and think Tree Canopy Insights could help your community, please get in touch with our team by filling out this form.
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How AI is making information more useful

by Prabhakar Raghavan on Sep.30, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Today, there’s more information accessible at people’s fingertips than at any point in human history. And advances in artificial intelligence will radically transform the way we use that information, with the ability to uncover new insights that can help us both in our daily lives and in the ways we are able to tackle complex global challenges.

At our Search On livestream event today, we shared how we’re bringing the latest in AI to Google’s products, giving people new ways to search and explore information in more natural and intuitive ways.


Making multimodal search possible with MUM

Earlier this year at Google I/O, we announced we’ve reached a critical milestone for understanding information with Multitask Unified Model, or MUM for short.

We’ve been experimenting with using MUM’s capabilities to make our products more helpful and enable entirely new ways to search. Today, we’re sharing an early look at what will be possible with MUM. 

In the coming months, we’ll introduce a new way to search visually, with the ability to ask questions about what you see. Here are a couple of examples of what will be possible with MUM.

Animated GIF showing how you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks.

With this new capability, you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks. This helps when you’re looking for something that might be difficult to describe accurately with words alone. You could type “white floral Victorian socks,” but you might not find the exact pattern you’re looking for. By combining images and text into a single query, we’re making it easier to search visually and express your questions in more natural ways.

Animated GIF showing the point-and-ask mode of searching that can make it easier to find the exact moment in a video that can help you with instructions on fixing your bike.

Some questions are even trickier: Your bike has a broken thingamajig, and you need some guidance on how to fix it. Instead of poring over catalogs of parts and then looking for a tutorial, the point-and-ask mode of searching will make it easier to find the exact moment in a video that can help.


Helping you explore with a redesigned Search page

We’re also announcing how we’re applying AI advances like MUM to redesign Google Search. These new features are the latest steps we’re taking to make searching more natural and intuitive.

First, we’re making it easier to explore and understand new topics with “Things to know.” Let’s say you want to decorate your apartment, and you’re interested in learning more about creating acrylic paintings.

The search results page for the query “acrylic painting” that scrolls to a new feature called “Things to know”, which lists out various aspects of the topic like, “step by step”, “styles” and “using household items."

If you search for “acrylic painting,” Google understands how people typically explore this topic, and shows the aspects people are likely to look at first. For example, we can identify more than 350 topics related to acrylic painting, and help you find the right path to take.

We’ll be launching this feature in the coming months. In the future, MUM will unlock deeper insights you might not have known to search for — like “how to make acrylic paintings with household items” — and connect you with content on the web that you wouldn’t have otherwise found.

Two phone screens side by side highlight a set of queries and tappable features that allow you to refine to more specific searches for acrylic painting or broaden to concepts like famous painters.

Second, to help you further explore ideas, we’re making it easy to zoom in and out of a topic with new features to refine and broaden searches. 

In this case, you can learn more about specific techniques, like puddle pouring, or art classes you can take. You can also broaden your search to see other related topics, like other painting methods and famous painters. These features will launch in the coming months.

A scrolling results page for the query “pour painting ideas” that shows results with bold images and video thumbnails.

Third, we’re making it easier to find visual inspiration with a newly designed, browsable results page. If puddle pouring caught your eye, just search for “pour painting ideas" to see a visually rich page full of ideas from across the web, with articles, images, videos and more that you can easily scroll through. 

This new visual results page is designed for searches that are looking for inspiration, like “Halloween decorating ideas” or “indoor vertical garden ideas,” and you can try it today.

Get more from videos

We already use advanced AI systems to identify key moments in videos, like the winning shot in a basketball game, or steps in a recipe. Today, we’re taking this a step further, introducing a new experience that identifies related topics in a video, with links to easily dig deeper and learn more. 

Using MUM, we can even show related topics that aren’t explicitly mentioned in the video, based on our advanced understanding of information in the video. In this example, while the video doesn’t say the words “macaroni penguin’s life story,” our systems understand that topics contained in the video relate to this topic, like how macaroni penguins find their family members and navigate predators. The first version of this feature will roll out in the coming weeks, and we’ll add more visual enhancements in the coming months.

Across all these MUM experiences, we look forward to helping people discover more web pages, videos, images and ideas that they may not have come across or otherwise searched for. 

A more helpful Google

The updates we’re announcing today don’t end with MUM, though. We’re also making it easier to shop from the widest range of merchants, big and small, no matter what you’re looking for. And we’re helping people better evaluate the credibility of information they find online. Plus, for the moments that matter most, we’re finding new ways to help people get access to information and insights. 

All this work not only helps people around the world, but creators, publishers and businesses as well.  Every day, we send visitors to well over 100 million different websites, and every month, Google connects people with more than 120 million businesses that don't have websites, by enabling phone calls, driving directions and local foot traffic.

As we continue to build more useful products and push the boundaries of what it means to search, we look forward to helping people find the answers they’re looking for, and inspiring more questions along the way.

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New ways maps and AI keep communities safe and informed

by Rebecca Moore on Sep.30, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

With Google’s AI technology and mapping information, people and organizations all over the world can access helpful, reliable information needed to make progress toward tackling global challenges like climate change. At Search On today, we’re sharing new mapping features that help keep communities safer, more sustainable, and discoverable — no matter where they are in the world. 


Introducing the wildfire layer on Google Maps

With climate change, wildfires are growing increasingly more common in many parts of the world. Last year, we launched a wildfire boundary map powered by satellite data to help people in the U.S. easily understand the approximate size and location of a fire — right from their device. 

Building on this, we’re now bringing all of Google’s wildfire information together and launching it globally with a new layer on Google Maps. With the wildfire layer, you can get up-to-date details about multiple fires at once, allowing you to make quick, informed decisions during times of emergency. Just tap on a fire to see available links to resources from local governments, such as emergency websites, phone numbers for help and information, and evacuation details. When available, you can also see important details about the fire, such as its containment, how many acres have burned, and when all this information was last reported. 

The wildfires layer will start to roll out globally this week on Android, with iOS and desktop coming in October, and will display most major fires that cause significant evacuations. In the U.S., the layer will expand to include more fires thanks to data from the National Interagency Fire Center (NIFC). We plan to expand this level of detail to more countries, starting with Australia, in the coming months. 

A gif showing the wildfire layer in Google Maps

See critical, up-to-date information with the new wildfire layer on Google Maps

Tree Canopy Insights expands to 100 new cities 

Cities around the world have told us that it can be difficult to set concrete climate action goals when they don’t have access to reliable, trusted information. That’s why in 2022, we’ll expand the Environmental Insights Explorer (EIE) Tree Canopy tool from 15 U.S. cities to over 100 new cities around the globe in places like Guadalajara, London, Sydney and Toronto.

Our Tree Canopy Insights uses aerial imagery and advanced AI capabilities to identify places in a city that are at the greatest risk of experiencing rapidly rising temperatures. These places, known as heat islands, disproportionately impact lower-income communities and contribute to a number of public health concerns — from poor air quality to dehydration. With Tree Canopy data, local governments have free access to insights about where to plant trees to increase shade, reduce heat and mitigate these adverse effects.

First piloted in Los Angeles, Tree Canopy data has become a critical piece of the city’s long-term goal to increase tree shade by at least 50% by 2028. Learn more about how other local governments plan to use Tree Canopy Lab data this year. 

a gif showing tree canopy coverage in Los Angeles

Tree Canopy Coverage in Los Angeles

Assigning addresses at scale with the new Address Maker app

In addition to helping cities with environmental initiatives, we’re helping governments and NGOs provide addresses to people and businesses around the world. Several billion people still don’t have an address, making it difficult to do things many people take for granted, like voting, opening a bank account, applying for a job, or simply getting a package delivered. With our new free Address Maker app, these organizations can now use our open-source system called Plus Codes to create unique, functioning addresses at scale, right from an Android app.

A gif showing how to create Plus Code addresses using Address Maker

Creating Plus Code addresses using Address Maker

Previously, creating addresses for an entire town or village could take years.Address Maker shortens this time to as little as a few weeks — helping under-addressed communities get on the map quickly, while also reducing costs. Address Maker allows organizations to easily assign addresses and add missing roads, all while making sure they work seamlessly in Google Maps and Maps APIs. Governments and NGOs in The Gambia, Kenya, India, South Africa and the U.S. are already using Address Maker, with more partners on the way. If you’re part of a local government or NGO and think Address Maker could help your community, reach out to us here g.co/maps/addressmaker.

A video describing how Address Maker is helping to create Plus Code addresses in Sub-Saharan Africa
10:25

Giving people access to useful, actionable information that can drive change is core to Google. To learn about more ways we’re using technology to help people solve problems, see what else we announced at Search On.

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Abriendo caminos: New pathways for Latino-owned businesses

by Ramiro Cavazos on Sep.28, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Ver abajo versión en español

At the United States Hispanic Chamber of Commerce, which I have the honor to lead as president and CEO, helping Latino-owned businesses succeed is at the center of our mission. Our responsibility to the more than 4.7 million Latino-owned businesses and our growing network of 260 local chambers and business associations nationwide is to pursue and advocate for inclusive economic growth and development that build shared prosperity.

We represent the fastest-growing group of entrepreneurs in the U.S., and we don’t take that responsibility lightly. The number of Latino business owners has grown by 34% over the last 10 years compared to just 1% for all other businesses, according to a recent study by the Stanford Latino Entrepreneurship Initiative, and much of this growth has been driven by Latinas. These new businesses are invigorating, highlight our potential and are what motivates me everyday.

In 2020, with the arrival of the COVID-19 pandemic, our chambers became emergency rooms for small businesses. We quickly mobilized and awarded hundreds of thousands of dollars in grants directly to Latino owners and our local chambers to provide assistance. These funds were a lifeline for Latino businesses to keep the lights on, make payroll, rent and meet other critical needs.

We also provided technical assistance, established online resource hubs in English and in Spanish and graduated more than 200 Latino-owned small businesses through our accelerator program.

Last year was also our most active year in Washington, D.C. We raised $850 billion to provide assistance for our Latino small business members. We advocated for access to the Paycheck Protection Program (PPP) for both Latino-owned businesses and 501(c) (6) Chambers of Commerce.

As we take a moment to reflect on our progress to date, we have our eyes on the future. There is no denying that the world has dramatically changed, and we need to adapt and thrive, not just to survive. And technology is driving change forward faster than ever before.

We got a glimpse of the transformational power of technology through our partnership with Google last year. We collaborated to provide extra funding and Grow with Google curriculum support to 40 of our chambers across the country. Together, we trained 10,000 Latino small businesses and the initial results and impact we've seen is truly remarkable.

Google and the United States Hispanic Chamber of Commerce share a deep commitment to economic opportunity, development and advocacy for Latinos. This is why today, we are sharing that Google will be making a $5 million investment in Latino-owned businesses and community organizations.  Together we are also unveiling a new Latino-owned attribute that will be available across Google Search, Maps and Shopping. All this is part of Google's $15 million investment in economic equity for Latinos.


Building more resilient Latino businesses


Today, we are deepening our partnership with Google with an additional investment that will allow us to create Grow with Google digital resource centers and train an additional 10,000 Latino business owners on how to use digital tools to grow their business. This work is critical to setting up Latino business owners for success for the long haul. These new skills, training and resources will help them be competitive in today's digital economy and allow us to help aspiring entrepreneurs to think digital-first. 

Google.org is also providing funding to support the Latino Community Foundation's Entrepreneurship Fund, an initiative that strengthens Latino-led small businesses and micro-entrepreneurs across California. It will directly invest in 150+ micro-entrepreneurs to support the tireless work of street vendors, cleaning services, landscapers, childcare providers and other micro-entrepreneurs. For Latino-owned businesses, running a business is often a family affair, and the Entrepreneurship Fund will increase and improve the online presence for Latino-owned small restaurants through the creation of websites and social media accounts designed and managed by youth participating in tech skills building programs.

This is in addition to Google's ongoing support of nonprofits through $3 million in donated ads to Latino organizations. This includes the Hispanic Access Foundation, which uses Google.org's support to advertise internships for Latino college students, fundraise for DACA fee scholarships, and more — all in service of enabling more Latinos in the U.S. to achieve economic success.


Identify and buy from Latino-owned businesses

Today, we are partnering with Google to unveil a Latino-owned attribute that will be available on Search, Maps and Shopping, in the coming weeks, so businesses can easily identify as Latino-owned on Google. This update builds on the Black-owned, Veteran-owned and Women-owned business attributes, and is another way people can support diverse businesses across Google’s products and platforms.


The Latino-owned attribute on Google Maps and Google Shopping.

For more than 20 years, Google has been at the forefront of democratizing access for all —  it's one of its core values. Underrepresented groups have been beneficiaries of that mission, which is still alive today. This is why we deeply believe Google's open platforms, digital training, tools and resources are critical to advancing economic equity for the Latino community.  

Today's investments and product updates will provide our members, chambers and our communities a much needed boost. We are glad to help spotlight Latino-owned businesses in a new light, showcase our resilient spirit and invoke action. We are energized by our momentum and are eager to get back to business. I believe our future is bright - and today thanks to Google, it's a little brighter.


Abriendo caminos: Nuevos caminos para las empresas de propietarios latinos

Google y la Cámara de Comercio Hispana de los Estados Unidos (United States Hispanic Chamber of Commerce) se asocian para ofrecer un atributo de propietarios latinos en Búsqueda (Search), Maps, y Shopping, además de nuevo apoyo financiero y capacitación en habilidades para propietarios de empresas latinas y organizaciones sin fines de lucro. 

En la Cámara de Comercio Hispana de los Estados Unidos, donde tengo el honor de dirigir como presidente y director ejecutivo, ayudar a las empresas latinas a tener éxito está al centro de nuestra misión. Nuestra responsabilidad con las más de 4.7 millones de empresas de propietarios latinos y nuestra creciente red de 260 cámaras locales y asociaciones comerciales en todo el país es buscar y abogar por el crecimiento y el desarrollo económico que construya la prosperidad compartida.

Representamos al grupo de emprendedores de más rápido crecimiento en los Estados Unidos y no nos tomamos esa responsabilidad a la ligera. El número de propietarios de negocios latinos ha crecido en un 34% en los últimos 10 años en comparación con solo el 1% de todos los demás negocios, según un estudio reciente de Stanford Latino Entrepreneurship Initiative, y gran parte de este crecimiento ha sido impulsado por latinas. Estos nuevos negocios son estimulantes, resaltan nuestro potencial y son lo que me motiva todos los días.

En 2020, con la llegada de la pandemia COVID-19, nuestras cámaras se convirtieron en salas de emergencia para pequeñas empresas. Rápidamente nos movilizamos y otorgamos cientos de miles de dólares en subvenciones directamente a pequeñas empresas de propietarios latinos y nuestras cámaras locales para brindar asistencia. Estos fondos fueron un salvavidas para las empresas latinas para mantener las luces encendidas, pagar nóminas, renta y satisfacer otras necesidades críticas.

También brindamos asistencia técnica, establecimos centros de recursos en línea en inglés y en español y graduamos a más de 200 pequeñas empresas latinas a través de nuestro programa acelerador de pequeñas empresas. 

El año pasado también fue nuestro año más activo en Washington, D.C. Recaudamos $850 mil millones de dólares para brindar asistencia a nuestros miembros latinos de pequeñas empresas. Abogamos por el acceso al Programa de Protección de Cheques de Pago (PPP) tanto para las empresas propiedad de latinos como para las Cámaras de Comercio 501 (c) (6).

Mientras nos tomamos un momento para reflexionar sobre nuestro progreso hasta la fecha, tenemos la mirada puesta en el futuro. No se puede negar que el mundo ha cambiado drásticamente y que necesitamos adaptarnos y prosperar, no solo para sobrevivir. Y la tecnología está impulsando el cambio más rápido que nunca.

Pudimos vislumbrar el poder transformador de la tecnología a través de nuestra asociación con Google el año pasado. Colaboramos para proporcionar financiación adicional y curriculum de Grow with Google a 40 de nuestras cámaras en todo el país. Juntos, capacitamos a 10,000 pequeñas empresas latinas y los resultados iniciales y el impacto que hemos visto son realmente notables.

Google y la Cámara de Comercio Hispana de los Estados Unidos comparten un profundo compromiso con las oportunidades económicas, desarrollo y abogacía para latinos. Es por eso que hoy compartimos que Google realizará una inversión de $5 millones de dólares en la comunidad empresarial de propietarios latinos y organizaciones comunitarias. Juntos estamos presentando un nuevo atributo de propietarios latinos que estará disponible en la Búsqueda de Google, Maps y Shopping. Todo esto es parte de la inversión de $15 millones de dólares de Google en equidad económica para latinos.


Construyendo negocios latinos más resilientes


Hoy, estamos profundizando nuestra asociación con Google con una inversión adicional que nos permitirá crear centros de recursos digitales Grow with Google y capacitar a 10,000 propietarios de negocios latinos adicionales sobre cómo usar herramientas digitales para hacer crecer su negocio. Este trabajo es fundamental para que los empresarios latinos tengan éxito a largo plazo. Estas nuevas habilidades, capacitación y recursos los ayudarán a ser competitivos en la economía digital actual y nos permitirán ayudar a los aspirantes emprendedores a pensar primero en lo digital. 

Google.org también está proporcionando fondos para apoyar el Fondo de Emprendimiento (Entrepreneurship Fund) del Latino Community Foundation, una iniciativa que fortalece a las pequeñas empresas y microempresarios liderados por latinos en todo California. Invertirá directamente en más de 150 microempresarios para apoyar el trabajo incansable de los vendedores ambulantes, servicios de limpieza, jardineros, proveedores de cuidado infantil y otros microempresarios. Para las empresas de propietarios  latinos, administrar una empresa es a menudo un asunto familiar, y el Fondo de Emprendimiento aumentará y mejorará la presencia en línea de los pequeños restaurantes de propietarios latinos a través de la creación de sitios web y cuentas de redes sociales diseñadas y administradas por jóvenes que participan en programas que forman sus habilidades tecnológicas.

Esto, en adición al apoyo continuo de Google a las organizaciones sin fines de lucro a través de $3 millones de dólares en anuncios donados a organizaciones latinas. Esto incluye la Hispanic Access Foundation

https://hispanicaccess.org/

, que utiliza el apoyo de Google.org para anunciar prácticas para estudiantes universitarios latinos, recaudar fondos para becas que cubren los costos  de DACA y más — todo al servicio de permitir que más latinos en los Estados Unidos logren el éxito económico.


Identificar y comprar en empresas de propiedad de latinos


Hoy, nos asociamos con Google para anunciar un atributo de propietarios latinos que estará disponible en la Búsqueda, Maps y Shopping en las próximas semanas, para que las empresas puedan identificarse fácilmente como propietarios latinos en Google. Esta actualización se basa en los atributos de negocios Black-owned, Veteran-owned y Women-owned; y es otra manera la gente puede apoyar a diversas empresas a través de productos y plataformas de Google.

El atributo de propietarios latinos en Google Maps y Google Shopping.

Durante más de 20 años, Google ha estado a la vanguardia de la democratización del acceso para todos —  es uno de sus valores fundamentales. Los grupos subrepresentados se han beneficiado de esa misión, la cual continúa vigente hoy. Es por eso que creemos profundamente que las plataformas abiertas, la capacitación digital, las herramientas y los recursos de Google son fundamentales para promover la equidad económica para la comunidad latina.  

Las inversiones de hoy y las actualizaciones de productos proporcionarán a nuestros miembros, cámaras y comunidades un impulso muy necesario. Nos complace ayudar a destacar las empresas de propietarios latinos bajo una nueva luz, mostrar nuestro espíritu resistente e invocar la acción. Nuestro impulso nos llena de energía y estamos ansiosos por volver al trabajo. Creo que nuestro futuro es brillante, y hoy, gracias a Google, es un poco más brillante.

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Upgrade your drive with Google as your copilot

by Jack Krawczyk on Sep.24, 2021, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Do you drive with your phone clipped to your air vent? Or does your car have the latest built-in infotainment system? No matter what kind of car you own, Google is ready to make your drive better.  We’re bringing updates to Google Assistant driving mode, Android Auto and cars with Google built-in (welcome Honda!) to help every driver find their way around, stay entertained, and keep in touch.


Google Assistant driving mode on Android phones gets a new dashboard

Millions of people in more than 12 countries use Google Assistant driving mode every day, by offering  voice-activated help via your Android phone in older cars. We originally launched it for active navigation in Google Maps, helping drivers manage tasks, like answering a call or responding to text messages with minimal distraction. 

Thanks to early feedback, we heard how important it is to have your go-to apps handy for your drive, even when you don’t need turn-by-turn navigation. So coming soon, you’ll be able to say “Hey Google, let’s drive” (or connect your phone to your car’s Bluetooth) to open the new driving mode dashboard, reducing the need to fiddle with your phone while also making sure you stay focused on the road. With glanceable, tappable cards, the basics you’ll need for the road are available with a single tap — no scrolling required: Start your navigation, see who called or texted recently and quickly resume media from Amazon Music, Audible, iHeartRadio, JioSaavn, Pandora, Podcast Addict, SoundCloud, Spotify, YouTube Music and more providers. Plus, there’s a new messaging update: Just say “​​Hey Google, turn on auto read” to hear new messages read aloud as they come in and to respond by voice.

Driving mode will be the primary experience for Android phones going forward and will fully roll out in the next few weeks for Android phones in English (U.S., Australia, Canada, Ireland, India, Singapore and U.K.), German, Spanish (Spain, Mexico), French and Italian.

Image of the new Google Assistant driving mode dashboard which features easy to see, tappable cards to find media, navigate and call / text..

Improvements coming to Android Auto on car displays

We’re also launching new features for the more than 100 million cars compatible with Android Auto — bringing help from Google onto your car display via your Android phone. 

You’ll now see music, news and podcast recommendations from Google Assistant, and be able to set which app launches whenever Android Auto starts. You’ll even be able to enjoy games from GameSnacks right from the car’s display while you’re parked, waiting for a to-go order or charging your vehicle. 

If you’re a dual-SIM Android phone user, you can now choose which SIM card to use when making calls through Android Auto. And great news for commuters: ​​Android Auto will support your “Work profile,” which lets you see upcoming work meetings and messages on your car’s display. 

When it’s time to fill up at the gas station, you can now put away your credit card or cash and say, “Hey Google, pay for gas” on Android Auto or from your Android phone. Select your pump number and  complete contactless payment with Google Pay. This will be available at over 32,500 gas stations across the U.S. starting with Exxon and Mobil, Conoco, Phillips 66 and 76 stations. 


The best of Google apps and services built-in to more cars

In the coming years, millions of cars will have Google fully built-in to their infotainment systems, so you can get around with Google Maps, use Google Assistant to turn on the A/C, download your favorite apps on Google Play and much more, even without a smartphone.

Image of Honda's brand logo

We’re excited to share that our newest partner, Honda, will be launching future models with Google built-in starting in 2022. In addition to Honda, this experience will be available on cars from top brands including Ford, General Motors, Polestar, Renault and Volvo Cars. Today, you can test drive or purchase cars with Google built-in —  like the Polestar 2 and Volvo XC40 Recharge — and it’s coming to many more cars soon, like the new Chevrolet Silverado and Renault Mégane E-TECH Electric.

Image of a user asking Google to help find the nearest charging station from a car with Google -built in

If you drive an electric vehicle with Google built in, we make it easy to find charging stations and minimize charging time with Google Maps. Just say, “Hey Google, find me a charging station” to instantly see nearby stations compatible with your car, payment type and speed preferences, along with real-time information about whether or not a charger is available. And with new support for thermal battery management, Google Maps saves you precious time by helping your car’s battery heat up or cool down before you charge, reducing the amount of time you need to spend at a charger. 

No matter what car you drive, we’re working hard to make sure you have the help you need from Google to get things done while keeping your hands on the wheel and eyes on the road. 


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