My Google Map Blog

This Women’s History Month, we’re celebrating Googlers who contribute to products and features that people rely on each day. Last week we heard from women working on our crisis hotlines and Street View. Today, we hear from three more Googlers about how they build products — like Maps, Google Assistant and Google News — with safety, empathy and collaboration in mind.

Making the internet safer for women

What do you love most about building at Google?

Few companies in the world have the level of impact that Google does. When I tell people I work on Google Maps, they tell me how much they love Maps and how it’s a part of their everyday life. That’s the best part of doing this job!

What is the best career advice another woman has given you?

I had a lot of self-doubt and uncertainty about returning to work after my daughter was born. During that period, my mother encouraged me to think beyond the initial anxiety and adapt to my new way of life as a working mother. Her simple advice was to take a long-term view of my life and happiness and make decisions based on that.

Why is it important to moderate things like reviews on Google Maps?

Women-owned businesses often face threats of trolling, shaming and digital sabotage through fake reviews and other malicious practices. To make Google Maps universally safe and trusted — especially for women — we must constantly invest in fighting abuse and misinformation.

Bringing empathy to technology

What’s early career advice you’ve gotten from another woman?

When women don’t meet every qualification on a job description, they often assume they’re not qualified for the job. A friend gave me the advice to believe in my capabilities and tell the story of what made me qualified in the moment, instead of assuming that I needed to do more or be more. It’s a mindset shift that’s allowed me to stretch and grow in unexpected ways.

Your work focuses on making the Assistant more empathetic. Why is empathy an important part of the user experience?

Empathy is an important part of the human experience. We need each other, and we all want to feel understood and cared for. When you create experiences with this in mind, it keeps you focused on being of service to people as opposed to being of service to goals or ideas.

Other than Google Assistant, what’s your favorite Google product or feature?

I’d be lost without Maps.

Collaborating across perspectives

How have your experiences impacted the way you build products?

Before joining Google, I’ve felt at times that my voice wasn’t heard; this led me to approach my current role with empathy and curiosity. I have a strong desire to deeply understand and incorporate a wide array of perspectives — from considering the needs of people using Google News to collaborating with others internally to create different ways to deliver essential news through the app. I believe this helps us build more inclusive experiences for people with a wide range of circumstances and needs.

Why is it important for women to access quality news and information?

Everyone needs to be able to access reliable and authoritative news to make informed decisions, engage in their local community, have conversations with friends and family, and stay safe. Making sure everyone has equal access to this essential information empowers everyone, including women, and fuels a well-functioning society.

In 2013, the Google Earth Outreach team reached out to me with a request. They had been invited to partner on a mapping project in western Canada, and were looking for a Googler who could contribute an Indigenous perspective on cultural protocol. They asked if I would  be interested in helping. “Absolutely!” was my immediate response. I’m  Kanien'kehá ka, (Mohawk) and there have been times in my life and my workplace where it felt like there wasn’t space for me to be Indigenous. This was a great opportunity to lean in. There was also pressure: I could bring my perspective from my community but Indigenous communities are incredibly diverse. I hoped my Indigenous Studies degree would help me.

But the experience was a success and led to more participation in projects in the Indigenous space at Google.  Since 2015, I’ve been one of the five people who lead Google’s Aboriginal and Indigenous Network (GAIN), an employee-run group that gives Indigenous Googlers a safe place to nurture our communities. 

Finding belonging in a workplace with a large, diverse population can be difficult. We often bend and mould ourselves to fit others’ expectations. It’s hard to be authentic. It’s hard to hold to our core values, and what truly makes us who we are. But I found this in GAIN.

GAIN is a place where we can  grow and support one another. But it’s more than that. This group ensures that our communities outside of Google thrive, too. GAIN understands that the individual, family and community are all connected. No one thrives in isolation, and that’s what powers GAIN.

Some work GAIN has done that we're proudest of involves creating and launching initiatives in areas like hiring, recruiting, retention, wellness, cultural events and internet connectivity in Indigenous communities. We work to shed light on the Missing and Murdered Indigenous Women and Girls campaigns , support Indigenous small businesses, and promote racial equity and justice initiatives. GAIN has also helped highlight educational tools such as training with ComIT, online STEMprogramming and Grow with Google, which worked with elementary school students in their local library and makerspace in Iqaluit.

We’re also working to make space for the Indigenous community internally. We have film screenings of independent Indigenous films, and have invited film makers from Wapikoni to host a discussion. Bob Joseph spoke to Googlers about what we may not know about the Indian Act, and the Cloud Sales team purchased his book for their entire team. More than 80 people in the Canadian offices are attending the University of Alberta’s free course on Indigenous Canada together. 

But it was with that original Google Maps project that I found a true home. The purpose of this work is to identify Indigenous territories on Google Maps, and recognizing Indigenous independent sovereignties in the same way as other governments do on Google Maps. We also encourage Indigenous populations to take ownership of how their bands and cultures are presented online through StreetView, Earth and Maps. 

When the Firelight Group (an Indigenous-owned consulting group) founded the Indigenous Mapping Workshop in 2014, they invited Google Earth Outreach as a partner and I was a member of the inaugural planning committee. We brought together 100 participants from Indigenous communities to teach them the tools needed to map out the locations their families rely on for hunting, gathering, trapping and fishing. In these workshops, we taught them how to put their own stories on their own maps, and encouraged them to take what they learned back to their communities. Maps are incredibly powerful tools in the hands of Indigenous communities, especially when they allow for our Indigenous worldview, and our Indigenous stories to be told.

This work was about self-determination, and starting the process of decolonization through community empowerment. We’ve supported Indigenous Mapping Workshops throughout Canada each year since 2014. Last year, the Indigenous Mapping Workshop went virtual and had more than 400 attendees. We expect more than 500 virtual attendees at this year’s conference, with over 100 training sessions. We’ve supported Indigenous Mapping Workshops in Australia and New Zealand as well. 

This opportunity was amazing. It is an honour to spend time with other First Nations, Elders and community members. Being welcomed into communities and sharing their stories is not a gift I’ll soon forget. I am so humbled to be able to help bring these tools, stories and Indigenous voices together. 

My father was diagnosed with Type 1 Diabetes as a teenager. He spent most of his life on insulin, until he went into kidney failure when I was four years old. After years on the donor list, a kidney and pancreas became available. He received seven blood transfusions in his 14-hour surgery. But two years later, his body rejected the kidney and he was back to square one. Through the kindness of his brother who was a match, my father received his second kidney transplant, along with several pints of blood. Without blood donors, my father wouldn’t have survived those surgeries and might not be alive today, 20 years later.

Through my own experience, I know how important it is to give blood. And Daniel and Temie are proof of that, too. On World Blood Donor Day, we hope you’ll visit the Red Cross site to find a blood drive near you and plan your donation.