My Google Map Blog

Tag: Diversity and Inclusion

New ways to support Black-owned businesses

by Jewel Burks on Jul.30, 2020, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

While working as an Entrepreneur-in-residence at Google from 2014 to 2016, I traveled across the country to help enhance the online presence of hundreds of Black-owned businesses. As a Black woman, entrepreneur and Googler, supporting Black-owned businesses and Black founders is my passion.


Over the past few months, we’ve seen a surge in online searches for Black-owned businesses. It’s been inspiring to witness so many people look for ways to invest in the Black community. Now, we’re announcing three new ways to help support Black business owners. 


Starting today, merchants in the U.S. with a verified Business Profile on Google can add a Black-owned business attribute to their profile, making it easier for customers to find and support them. As part of our $300 million commitment to support underrepresented entrepreneurs, we’re also integrating the attribute into the digital skills training programs we offer Black business owners through Grow with Google Digital Coaches. And through Google for Startups Accelerator for Black Founders, we’re starting our work with the first cohort of 12 startups. 

Making Search and Maps more inclusive

With this attribute, our goal is to make Search and Maps more inclusive and help support Black-owned businesses when they need it most. 

“Everyone who comes into this store is welcome,” says Janet Jones, founder and co-owner of the Detroit-based Source Booksellers. “For us, being Black-owned means serving the community we’re in.” 

By adding the attribute, people using Google Search and Maps can see Source Booksellers is Black-owned, and easily extend their support by purchasing one of their products, leaving a great review and sharing their Business Profile with others looking for their next book. 

BoBA Mobile UI Pop-Up.png

Identity attributes are featured on merchants' Business Profiles when they opt in

To help get the word out about the new Black-owned attribute, we’ve partnered with the U.S. Black Chambers, Inc. (USBC). With 145 Black Chambers of Commerce and 326,000 members across the country, USBC provides leadership and advocacy to empower Black business owners through resources and initiatives. Together, Google and USBC will provide training for Black-owned businesses to enhance their presence on Google through the use of digital tools like Google My Business and Google Analytics. Our hope is that by partnering with USBC, we can help more businesses connect with their community and customers.

Reaching more businesses with digital skills training

We’re also adding the Black-owned business attribute to the training curriculum offered through the Grow with Google Digital Coaches program. Since 2017, Digital Coaches have offered free mentorship, networking, and workshop opportunities to Black and Latinx businesses in 11 cities across the U.S., including Atlanta, Chicago and Detroit. And the program is growing: Last month, we announced an expansion to Birmingham, Alabama, Memphis, Tennessee and Cleveland, Ohio, as well as a commitment to train more than 50,000 Black owned small businesses. 

Introducing the first class of Google for Startups Accelerator for Black Founders

Through Google for Startups, we’re also expanding ways to support Black entrepreneurs who are using technology to address so many of today’s biggest challenges. Today, we’re announcing the inaugural class of the Google for Startups Accelerator for Black Founders with 12 high potential Seed to Series A tech startups based in the U.S. 

GFSA-Black-Founders-Announcement8 (1).gif

Inaugural class of the Google for Startups Accelerator for Black Founders

The class includes entrepreneurs like Guy Assad, founder of Clerkie, a business designed to help Americans get out of debt. It also includes Melvin Hine, founder of Upswing, which is dedicated to improving the online education system, and Ashley Edwards, founder of MindRight Health which provides digital mental health services for young people. Starting next month, these 12 founders will receive training and support from Google and industry experts on technical challenges, business growth, and outside investment opportunities to help them reach the next level.

In my current role as the Head of Google for Startups in the U.S., I have the privilege of continuing to work with Black entrepreneurs. Today’s updates are a part of our company-wide effort to support Black-owned businesses through products and meaningful partnerships. It’s my hope that this attribute and Google’s tools and training can serve as additional resources for Black-owned businesses and the people who support them. 

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Porsche Taylor puts women in the driver’s seat

by Molly on Mar.25, 2020, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Porsche Taylor’s first time riding a motorcycle alone could have gone better. “That first ride, I had absolutely nothing on right: My helmet was too big, I didn’t own a jacket. I might have had on some baseball gloves; everything was just totally upside-down wrong,” she says. “But I wasn’t afraid, it was exhilarating. It was trying something new, being in control. It was that initial feeling of the freedom of the wind.”

Porsche was one of the participants in the Women Riders World Relay, a relay ride that spanned the globe, beginning in February 2019 in Scotland and ending February 2020 in London. WRWR organizers used Google products like Maps, Sheets and Translate to make sure riders not only had constant, up-to-date access to their routes, but also were able to explore and connect with one another along the way. 

Video showing women riding motorcycles across the world.

“The whole team did phenomenally with the amount of time they had to put together the route and figure out the baton passes,” says Porsche. Google Maps was particularly useful for creating Porsche’s route. She and her fellow riders rode from Sept. 25 to Oct. 14, starting in Maine and heading west across the Canadian border, then down through the Southwest to the Mexican border in Texas. They crossed the country, occasionally riding through snowstorms and dropping temperatures. “When you consider the seasons we were riding through, it was a definite challenge for organizers to find routes that weren’t closed down.” 

While Google Maps could help the riders along their journey, it couldn’t do anything about inclement weather. “I quit about four times,” laughs Porsche. “Riding in the cold is not my favorite thing to do. But it was a positive experience all the way around; I don’t know that I would ride in the freezing cold again, but I would do a ride with those women again for sure. I always say the bonds are built on the ground: You’re going to love the folks you ride with to death or you won’t be so cool, and I’m happy to say I love those ladies to death.”

Porsche is vocal about the need for more representation for women in the motor sports community, and she says that things like social media visibility and technical tools like Google Hangouts have helped women who may have felt alone in their shared passion find each other. This idea is in part what inspired her to found Black Girls Ride, a magazine and community originally launched as a place for women of color who ride, which has since grown to include all women. What inspired her to launch Black Girls Ride was the lack of representation she saw when she first started riding—especially in long-distance riding. Traditionally, women filled support roles during these cross-country expeditions, taking a literal backseat to men. In fact, Porsche’s first experience on a bike was sitting behind a man, on the back of her cousin’s bike. “I didn’t so much like the feeling of being a passenger...but I loved the feeling of riding.” 

Thanks to women like Porsche and the WRWR riders, the world of motor sports is changing. “Women have become fearless and bold enough to take long distance biking trips on their own. We’re witnessing the explosion of the all-female long distance ride, where women take it upon themselves to create rides that cater to them instead of being a subset of an all-male ride. It’s where we get to take our power back.” 

Talking about these rides and seeing women taking them via social media and internet communities are crucial, says Porsche, who also mentions using Google Hangouts to connect with riders across the country. “You’re able to see the growth of female riders; women taking these long distance trips and riding solo have always been there—there are women riding today who have been doing this since the 60s—but social media is now shining a light on them.” 

That increased visibility is part of Porsche's work with Black Girls Ride. “I knew from riding in LA that there were more of us than the community would admit to. There was no representation in mainstream media, even for women who were riding professionally, there was very little to nothing,” Porsche says. Now "women all over the world are connecting to the Black Girls Ride brand. We have readers in London, Nigeria, France, just about every country you can name. I’m motivated by these women.” Black Girls Ride has become more than a publication, hosting trainings, workshops and events. And while both men and women are included, it’s Porsche’s focus to make sure women riders are invited to the table and that they are given the same representation, advertising and sponsorship opportunities. 

Most of all, she just wants women to feel welcome in this world. “It’s always been my goal to create safe spaces for women to ask questions and get the help they need without fear of ridicule,” she says. “And I’m glad I can be a part of creating that.” 

Learn more about the women behind WRWR and how they planned their relay at goo.gle/womenriders.


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Porsche Taylor puts women in the driver’s seat

by Molly on Mar.25, 2020, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Porsche Taylor’s first time riding a motorcycle alone could have gone better. “That first ride, I had absolutely nothing on right: My helmet was too big, I didn’t own a jacket. I might have had on some baseball gloves; everything was just totally upside-down wrong,” she says. “But I wasn’t afraid, it was exhilarating. It was trying something new, being in control. It was that initial feeling of the freedom of the wind.”

Porsche was one of the participants in the Women Riders World Relay, a relay ride that spanned the globe, beginning in February 2019 in Scotland and ending February 2020 in London. WRWR organizers used Google products like Maps, Sheets and Translate to make sure riders not only had constant, up-to-date access to their routes, but also were able to explore and connect with one another along the way. 

Video showing women riding motorcycles across the world.

“The whole team did phenomenally with the amount of time they had to put together the route and figure out the baton passes,” says Porsche. Google Maps was particularly useful for creating Porsche’s route. She and her fellow riders rode from Sept. 25 to Oct. 14, starting in Maine and heading west across the Canadian border, then down through the Southwest to the Mexican border in Texas. They crossed the country, occasionally riding through snowstorms and dropping temperatures. “When you consider the seasons we were riding through, it was a definite challenge for organizers to find routes that weren’t closed down.” 

While Google Maps could help the riders along their journey, it couldn’t do anything about inclement weather. “I quit about four times,” laughs Porsche. “Riding in the cold is not my favorite thing to do. But it was a positive experience all the way around; I don’t know that I would ride in the freezing cold again, but I would do a ride with those women again for sure. I always say the bonds are built on the ground: You’re going to love the folks you ride with to death or you won’t be so cool, and I’m happy to say I love those ladies to death.”

Porsche is vocal about the need for more representation for women in the motor sports community, and she says that things like social media visibility and technical tools like Google Hangouts have helped women who may have felt alone in their shared passion find each other. This idea is in part what inspired her to found Black Girls Ride, a magazine and community originally launched as a place for women of color who ride, which has since grown to include all women. What inspired her to launch Black Girls Ride was the lack of representation she saw when she first started riding—especially in long-distance riding. Traditionally, women filled support roles during these cross-country expeditions, taking a literal backseat to men. In fact, Porsche’s first experience on a bike was sitting behind a man, on the back of her cousin’s bike. “I didn’t so much like the feeling of being a passenger...but I loved the feeling of riding.” 

Thanks to women like Porsche and the WRWR riders, the world of motor sports is changing. “Women have become fearless and bold enough to take long distance biking trips on their own. We’re witnessing the explosion of the all-female long distance ride, where women take it upon themselves to create rides that cater to them instead of being a subset of an all-male ride. It’s where we get to take our power back.” 

Talking about these rides and seeing women taking them via social media and internet communities are crucial, says Porsche, who also mentions using Google Hangouts to connect with riders across the country. “You’re able to see the growth of female riders; women taking these long distance trips and riding solo have always been there—there are women riding today who have been doing this since the 60s—but social media is now shining a light on them.” 

That increased visibility is part of Porsche's work with Black Girls Ride. “I knew from riding in LA that there were more of us than the community would admit to. There was no representation in mainstream media, even for women who were riding professionally, there was very little to nothing,” Porsche says. Now "women all over the world are connecting to the Black Girls Ride brand. We have readers in London, Nigeria, France, just about every country you can name. I’m motivated by these women.” Black Girls Ride has become more than a publication, hosting trainings, workshops and events. And while both men and women are included, it’s Porsche’s focus to make sure women riders are invited to the table and that they are given the same representation, advertising and sponsorship opportunities. 

Most of all, she just wants women to feel welcome in this world. “It’s always been my goal to create safe spaces for women to ask questions and get the help they need without fear of ridicule,” she says. “And I’m glad I can be a part of creating that.” 

Learn more about the women behind WRWR and how they planned their relay at goo.gle/womenriders.


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One man’s mission to add civil rights history to Google Maps

by Molly on Feb.14, 2020, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

“I think in another life, I would have been a private investigator,” says Paul Kang. The Nashville resident is a paralegal for an immigration law firm, but it’s his hobby as a Local Guide on Google Maps that’s brought out his inner detective, turning him into something of a historian.

Paul and his family moved to Tennessee in 2012, and it was out of necessity that he was first introduced to Google Maps and soon after Local Guides, the community of everyday people who are passionate about sharing their experiences on Google Maps with reviews, photos, videos and more. Their efforts end up making Maps better for everyone. “My wife wanted to know where the post office near her work was, so I looked it up and sent her the map listing,” he says. “And when she went there, she told me it was all closed up.” The post office wasn’t open for business anymore. This sort of thing happened a few more times, and after becoming slightly frustrated, Paul realized he could use Google Maps to edit information. “I started closing things down, replacing duplicate listings,” he says. Eventually, Paul was doing much more than correcting listings. In 2017, the 1955 murder of Emmett Till resurfaced in the news when an interview with the woman who’d accused Till of harassing her—which led her husband and an accomplice to murder Till—admitted it wasn’t true. The tragic, senseless killing of the 14-year-old boy had been a catalyst in the civil rights movement, and the confession reignited interest in the story for Americans everywhere. 

Paul first learned about what happened to Emmett Till when he was a young adult. “I think one of the things I still remember is that the jury acquitted Till’s murderers in 59 minutes, but that they would have [done it] faster if they hadn’t all gone together to get a bottle of pop before rendering the verdict.” 

When he used Google Maps to try and find the site where Till’s body was found, a listing appeared—but didn’t seem like it was in the right spot according to what Paul had read. After using historical resources to learn more about the location, he was able to find it himself on Google Maps—and he decided that everyone else should be able to as well, so he loaded up his wife and kids and started the two-hour road trip south. 

“I just thought, you know what, I’m going to do this, I’m doing to drive my whole family down there,” Paul says. When they got there, he says they discovered a museum dedicated to Emmett Till, but it was only open by appointment--information that hadn’t been listed in Google Maps. Fortunately, the museum was holding an event, and Paul’s family was able to go in. What Paul didn’t realize is how important the experience was for his wife, who was learning about Emmett Till for the first time. “We talked about it as she was going through it. It was shocking to her. It was a big download of information for her, and I know it’s stuck with her and informs her when she’s reading the news today, too.”

Using a 360-degree camera, Paul also took Street View photos of the site where Till’s body was found, and updated the Google Maps data so others can find it. He was even able to find the barn where Till was tortured and added that information to Maps.

Paul's gone on to add more historical information to Google Maps; he thinks he’s added some 50 historic landmarks, give or take. In 2018, for the 50th anniversary of Dr. Martin Luther King, Jr.’s assassination, various sites and memorials in Memphis were being constructed. “I waited to see if the city or some nonprofit maybe was going to add them to Google Maps, but I didn’t see anything,” he says. “So I just started adding them.” 

He also made a point to update information about other memorials to Dr. King, including “I Have Been to the Mountaintop,” a sculpture unveiled in 1976 that was moved to a more prominent part of downtown Memphis. I AM A MAN plaza, an open air installation that opened in 2018 and dedicated to the sanitation workers’ strike of 1968, also wasn’t on Google Maps; Paul made sure both of these sites would surface, complete with historic information. Once when he went to take photos for Street View with his 360-degree camera, a few police officers acting as security at a site asked what he was doing. “I was like, ‘I’m making sure this gets on Google Maps, so people can find it!’” 

News archives and web research power Paul’s exploration of the history of his new state and  he says there’s work to be done to make sure this information remains accessible for future generations. “A lot of the websites cataloging information about these kinds of places with descriptions and photos are volunteer-led,” he says. “What if they decide not to or forget to renew their domain? Those websites could go away.”

Fortunately, Paul’s work won’t be going anywhere. “Even if all these websites go away, Google Maps will still be here.”

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One man’s mission to add civil rights history to Google Maps

by Molly on Feb.14, 2020, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

“I think in another life, I would have been a private investigator,” says Paul Kang. The Nashville resident is a paralegal for an immigration law firm, but it’s his hobby as a Local Guide on Google Maps that’s brought out his inner detective, turning him into something of a historian.

Paul and his family moved to Tennessee in 2012, and it was out of necessity that he was first introduced to Google Maps and soon after Local Guides, the community of everyday people who are passionate about sharing their experiences on Google Maps with reviews, photos, videos and more. Their efforts end up making Maps better for everyone. “My wife wanted to know where the post office near her work was, so I looked it up and sent her the map listing,” he says. “And when she went there, she told me it was all closed up.” The post office wasn’t open for business anymore. This sort of thing happened a few more times, and after becoming slightly frustrated, Paul realized he could use Google Maps to edit information. “I started closing things down, replacing duplicate listings,” he says. Eventually, Paul was doing much more than correcting listings. In 2017, the 1955 murder of Emmett Till resurfaced in the news when an interview with the woman who’d accused Till of harassing her—which led her husband and an accomplice to murder Till—admitted it wasn’t true. The tragic, senseless killing of the 14-year-old boy had been a catalyst in the civil rights movement, and the confession reignited interest in the story for Americans everywhere. 

Paul first learned about what happened to Emmett Till when he was a young adult. “I think one of the things I still remember is that the jury acquitted Till’s murderers in 59 minutes, but that they would have [done it] faster if they hadn’t all gone together to get a bottle of pop before rendering the verdict.” 

When he used Google Maps to try and find the site where Till’s body was found, a listing appeared—but didn’t seem like it was in the right spot according to what Paul had read. After using historical resources to learn more about the location, he was able to find it himself on Google Maps—and he decided that everyone else should be able to as well, so he loaded up his wife and kids and started the two-hour road trip south. 

“I just thought, you know what, I’m going to do this, I’m doing to drive my whole family down there,” Paul says. When they got there, he says they discovered a museum dedicated to Emmett Till, but it was only open by appointment--information that hadn’t been listed in Google Maps. Fortunately, the museum was holding an event, and Paul’s family was able to go in. What Paul didn’t realize is how important the experience was for his wife, who was learning about Emmett Till for the first time. “We talked about it as she was going through it. It was shocking to her. It was a big download of information for her, and I know it’s stuck with her and informs her when she’s reading the news today, too.”

Using a 360-degree camera, Paul also took Street View photos of the site where Till’s body was found, and updated the Google Maps data so others can find it. He was even able to find the barn where Till was tortured and added that information to Maps.

Paul's gone on to add more historical information to Google Maps; he thinks he’s added some 50 historic landmarks, give or take. In 2018, for the 50th anniversary of Dr. Martin Luther King, Jr.’s assassination, various sites and memorials in Memphis were being constructed. “I waited to see if the city or some nonprofit maybe was going to add them to Google Maps, but I didn’t see anything,” he says. “So I just started adding them.” 

He also made a point to update information about other memorials to Dr. King, including “I Have Been to the Mountaintop,” a sculpture unveiled in 1976 that was moved to a more prominent part of downtown Memphis. I AM A MAN plaza, an open air installation that opened in 2018 and dedicated to the sanitation workers’ strike of 1968, also wasn’t on Google Maps; Paul made sure both of these sites would surface, complete with historic information. Once when he went to take photos for Street View with his 360-degree camera, a few police officers acting as security at a site asked what he was doing. “I was like, ‘I’m making sure this gets on Google Maps, so people can find it!’” 

News archives and web research power Paul’s exploration of the history of his new state and  he says there’s work to be done to make sure this information remains accessible for future generations. “A lot of the websites cataloging information about these kinds of places with descriptions and photos are volunteer-led,” he says. “What if they decide not to or forget to renew their domain? Those websites could go away.”

Fortunately, Paul’s work won’t be going anywhere. “Even if all these websites go away, Google Maps will still be here.”

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How I’m making Maps better for wheelchair users like me

by Sasha Blair-Goldensohn on Dec.04, 2019, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

If you visit a city and don’t see anyone using a wheelchair, it doesn’t mean they’re not there. It means the city hasn’t been built in such a way as to let them be part of things. I know this firsthand: I’m one of 65 million people around the world who uses a wheelchair, and I see every day how a city’s infrastructure can prevent people like me from being active, visible members of society.

On July 29, 2009, I was taking my usual morning walk through New York’s Central Park when a dead tree branch snapped and fell on my head. The spinal damage partly paralyzed my lower body. I spent the next seven months in the hospital, where I got the first glimpse of what my life would be like from then on. I was going to use a wheelchair for the rest of my life—and my experience as a born and bred New Yorker was about to change forever.  

That’s because much of the city isn’t accessible for people like me. Fewer than one in four subway stations in New York City have wheelchair access. And plenty of places, from restaurants to schools, lack a way for me to even get inside. It was humbling to realize these  barriers had been there throughout my growing up in New York; I simply hadn’t noticed.

Those realizations were in my mind when I returned to work in 2011 as an engineer on the Search team, especially because I could no longer take my usual subway route to work. However, the more I shared with colleagues, the more I found people who wanted to help solve real-world access needs. Using “20 percent time”—time spent outside day-to-day job descriptions—my colleagues like Rio Akasaka and Dianna Hu pitched in and we launched wheelchair-friendly transit directions. That initial work has now led to a full-time team dedicated to accessibility on Maps.

I’ve also collaborated with another group of great allies, stretching far beyond Google. For the past several years, I’ve worked with our Local Guides, a community of 120 million people worldwide who contribute information to Google Maps. By answering questions like “Does this place have a wheelchair accessible entrance,” Local Guides help people with mobility impairments decide where to go. Thanks to them, we can now provide crowdsourced accessibility information for more than 50 million places on Google Maps. At our annual event last year and againseveral weeks ago, I met some amazing Guides--like Emeka from NigeriaandIlankovan from Sri Lanka--who have become informal accessibility ambassadors themselves, promoting the inclusion of people with disabilities in their communities around the world.

Today, on International Day of Persons With Disabilities, I hope our work to make Google Maps more inclusive underscores what Angela Glover Blackwell wrote so powerfully about in “The Curb-Cut Effect.” When we build with accessibility in mind, it doesn’t just help people with disabilities. It helps everyone. Curb cuts in sidewalks don’t just help me cross the street—they also help parents pushing strollers, workers with deliveries and tourists with suitcases. As Blackwell puts it, building equity is not a zero-sum game—everyone benefits.

The people in wheelchairs you don’t see in your city? They've been shut out, and may not be able to be a part of society because their environment isn't accessible. And that’s not merely a loss for them. It’s a loss for everyone, including friends, colleagues and loved ones of people with disabilities. I’m grateful to those who stay mindful of the issues faced by people like me to ensure that our solutions truly help the greater community.

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Stonewall Forever: Honoring LGBTQ+ history through a living monument

by William Floyd on Jun.04, 2019, under 3D Models, Argentina, Australia, Brazil, California, Denmark, England, Germany, Google Earth News, Google Earth Tips, Google Sky, Google maps, Hawaii, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Natural Landmarks, Netherlands, Sightseeing, Street Views, USA

Many people have shaped my life—my parents who brought me into the world; Miss Moran, my fifth grade teacher, who pushed me to be a better student; my late mentor Bill McCarthy who helped guide my career early in my professional life. But perhaps the most meaningful people in my life are my husband, whom I have been with for nearly 30 years, and my son, who gives me more joy (and a fair amount of frustration) than I could have ever imagined. For them, I owe thanks in large part to a valiant handful of New Yorkers whom I've never met. Their act of defiance ultimately enabled me to live, love and be who I am.

It was early in the morning on Saturday, June 28, 1969, when the police raided the Stonewall Inn on Christopher Street, one of the few places at the time where LGBTQ people could gather openly. New Yorkers fought back. This altercation, known as the Stonewall Riots, led to angry protests that lasted for days and sparked the modern fight for LGBTQ rights around the world.

In 2016, President Obama designated Christopher Park, the small triangle of green that sits in front of the Stonewall Inn, as the first national monument dedicated to telling the story of this community’s struggle. The Stonewall National Monument serves as a reminder of the continuing fight for civil and human rights.

This year marks the 50th anniversary of Stonewall. To recognize this pivotal moment in history, the LGBT Community Center of New York City (The Center) spearheaded the creation of Stonewall Forever, an interactive “living monument” to 50 years of Pride. Google provided support in the form of a $1.5 million grant from Google.org, and volunteers from Google Creative Lab helped bring the experience to life.

Stonewall Forever connects diverse voices from the Stonewall era to the millions of voices in today’s LGBTQ community. The monument is made up of countless colorful pieces that contain digitized historical artifacts, oral histories capturing the early days of the movement, interviews with new voices of LGBTQ equality, and photos and messages added by people around the world.

Anyone can visit Stonewall Forever on the web, and through an augmented reality app that allows you to experience the Stonewall National Monument in New York’s Christopher Park. Explore the past, present and future of Pride and then add your own piece to the ever-growing monument. You can dive deeper by watching a short documentary, directed by Ro Haber, featuring an inclusive array of activists, from across generations, each giving their own interpretation of the Stonewall legacy.

Beyond our support of Stonewall Forever, we’re launching Pride Forever, a campaign honoring the past, present, and future of the LGBTQ+ community. This theme is rooted in sharing the past 50 years of global LGBTQ+ history with our users. Today’s interactive Google Doodle celebrates 50 years of Pride by taking us through its evolution over the decades, with animated illustrations by Doodler Nate Swinehart.  

Google Arts & Culture is also preserving even more archives and stories from LGBTQ history, in partnership with The Center,GLBT Historical Society of San Francisco, the National Park Service’s Stonewall Monument, and Cyark. The collection includes never-before-seen photos and videos, 3D models of the Stonewall monuments, and a virtual walking tour of LGBTQ sites in the Village.

Here are a few other ways we’re helping people celebrate Pride.

  • Like past years, we’ll identify major Pride parade routes on Google Maps.
  • Later this month, check out Google Play for apps, movies, books, and audiobooks to help the LGBTQ+ community share stories and also learn more about the history of LGBTQ+ rights.
  • And through Google My Business, business owners can mark their businesses as “LGBTQ-friendly” and as a “Transgender Safe Space” on their Google listing to let customers know they’re always welcome. As of today, more than 190,000 businesses have enabled these attributes on their business listing.

Today, Stonewall lives on in images, histories and monuments—old and new. It also lives on in the LGBTQ community and its supporters. The past paves the way for the future, and Stonewall Forever reminds us that alone we’re strong, but together we’re unstoppable. Pride is forever.

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